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Followers
689.8K
Following
2.5K
Total Posts
Engagement Rate
1.28%
Avg Likes
8,691
Avg Comments
Reaching 689.8K followers on Instagram, Heather Gay is a verified Beauty creator. The account posts mainly around beauty and business topics. The account has published 1,201 posts, currently less than one post a week. Posts average 8,691 likes and 172 comments, an engagement rate of 1.28%.
Heathergay's Instagram presence spans 1,201 posts and 689.8K followers, profiling it as a Beauty account.
For Beauty accounts with 100K–1M followers, Heathergay's 1.28% engagement rate is above the median of 0.47%, a read from 1,553 accounts in the InstME index.
Followers leave about one comment for every 50 likes, a healthy amount of conversation.
Heathergay's recent cadence works out to less than one post per week.
Heathergay follows only 2,457 accounts while being followed by 689.8K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,100–$5,700
Based on 689.8K followers and a 1.28% engagement rate, a single sponsored post by Heathergay is worth an estimated $3,100–$5,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Heathergay | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 0.47% |
| Average likes | 8,691 | 1,059 |
| Average comments | 172 | 46 |
| Posts per week | 0.34 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Heather Gay is a verified beauty creator on Instagram, with 689.8K followers.
Heather Gay posts on Instagram as @heathergay.
Heather Gay has 689,817 followers on Instagram (689.8K) as of Jul 10, 2026.
Heather Gay's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers. That is above the median of 0.47% for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Heather Gay average 8,691 likes and 172 comments.
Heather Gay posts less than once a week on average.
Heather Gay is registered as a creator account on Instagram and is verified.
Heather Gay is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 1,201 posts.
Yes. Heather Gay carries the blue verified badge on Instagram.
1,201
172
Posts / Week
0.34
Growth Score
25.6 / 100
Follower Ratio
280.8×
Engagement
2.36%
A sponsored post from Heather Gay is estimated at $3,100 to $5,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
