• Heartwood’s heroine is sandalwood • Grown, harvested + distilled by us • 80+ Clean Beauty Brands. You’re welcome • Facials • Massages • MYO Parfum
Outreach This Creator For FreeHeartwood runs a Beauty brand account based in Australia with 12.1K followers on Instagram. Content spans beauty and health. The account has published 2,187 posts, currently less than one post a week. Engagement runs at 1.51%, or about 161 likes and 21 comments per post.
Heartwoodau is a Beauty account whose 2,187 posts have grown a following of 12.1K on Instagram.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Heartwoodau posts a 1.51% engagement rate that is above the median of 0.57%.
Comments arrive at about one per 8 likes, a sign of an unusually discussion-heavy audience.
Posting frequency for Heartwoodau sits at less than one post per week.
Estimated sponsored-post value
$64–$120
Based on 12.1K followers and a 1.51% engagement rate, a single sponsored post by Heartwoodau is worth an estimated $64–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Australia, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Heartwoodau | Cohort median |
|---|---|---|
| Engagement rate | 1.51% | 0.57% |
| Average likes | 161 | 134 |
| Average comments | 21 | 12 |
| Posts per week | 0.14 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Heartwoodau | Cohort median |
|---|---|---|
| Engagement rate | 1.51% | 0.35% |
| Average likes | 161 | 79 |
| Average comments | 21 | 8 |
| Posts per week | 0.14 | 1.1 |
Median values from 83 Beauty accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 20, 2026
Heartwood is a beauty brand based in Australia on Instagram, with 12.1K followers.
Heartwood posts on Instagram as @heartwoodau.
Heartwood has 12,082 followers on Instagram (12.1K) as of Sep 20, 2026.
Heartwood's engagement rate is 1.51%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Heartwood average 161 likes and 21 comments.
Heartwood posts less than once a week on average.
Heartwood is registered as a business account on Instagram.
Heartwood is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,187 posts.
Heartwood's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,187
Avg Comments
21
30.1K
Engagement
0.23%
A sponsored post from Heartwood is estimated at $64 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
