2x NYT Bestselling Author 📖 pods: @howibuiltthis 🎤 co-founder Tinkercast/Built-It Prod. rep:
Guy Raz is a verified Business creator, with 126.8K followers on Instagram. The account has published 924 posts, currently less than one post a week. Posts average 920 likes and 55 comments, an engagement rate of 0.77%.
Guy.raz operates a Business account on Instagram, pairing 126.8K followers with 924 posts.
Against 1,742 Business accounts with 100K–1M followers in the InstME index, Guy.raz's 0.77% engagement rate lands below the median of 1.25%.
At one comment per 17 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Guy.raz average 20.7K views.
Over recent weeks, Guy.raz has published less than one post per week.
Guy.raz keeps its following list short (247) relative to 126.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$440–$820
Based on 126.8K followers and a 0.77% engagement rate, a single sponsored post by Guy.raz is worth an estimated $440–$820. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Guy.raz | Cohort median |
|---|---|---|
| Engagement rate | 0.77% | 1.25% |
| Average likes | 920 | 2,990 |
| Average comments | 55 | 92 |
| Posts per week | 0.03 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 25, 2026
Guy Raz is a verified business creator on Instagram, with 126.8K followers.
Guy Raz posts on Instagram as @guy.raz.
Guy Raz has 126,807 followers on Instagram (126.8K) as of Sep 25, 2026.
Guy Raz's engagement rate is 0.77%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Guy Raz average 920 likes and 55 comments.
Guy Raz posts less than once a week on average.
Guy Raz is registered as a creator account on Instagram and is verified.
Guy Raz is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 924 posts.
Yes. Guy Raz carries the blue verified badge on Instagram.
Total Posts
924
Avg Comments
55
Engagement
5.22%
A sponsored post from Guy Raz is estimated at $440 to $820. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
