A show about innovators, entrepreneurs, idealists, and the movements they built. Created and hosted by @guy.raz ✨
Outreach This Creator For FreeHow I Built This is a Podcast creator. The account has built 80.6K followers on Instagram. To date How I Built This has posted 588 times, currently less than one post a week. Engagement runs at 2.04%, or about 1,612 likes and 33 comments per post.
Howibuiltthis is a Podcast account whose 588 posts have grown a following of 80.6K on Instagram.
Howibuiltthis averages 1,612 likes and 33 comments per post, roughly one interaction for every 49 of its followers.
One comment lands for every 49 likes, which reads as a healthy amount of conversation.
Howibuiltthis's output runs to less than one post per week.
With 80.6K followers but only 104 accounts followed back, Howibuiltthis shows the ratio of a well-established account.
Estimated sponsored-post value
$580–$1,100
Based on 80.6K followers and a 2.04% engagement rate, a single sponsored post by Howibuiltthis is worth an estimated $580–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Podcast
| Metric | Howibuiltthis | Cohort median |
|---|---|---|
| Engagement rate | 2.04% | 1.45% |
| Average likes | 1,612 | 339 |
| Average comments | 33 | 18 |
| Posts per week | 0.17 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 18, 2026
How I Built This is a podcast creator on Instagram, with 80.6K followers.
How I Built This posts on Instagram as @howibuiltthis.
How I Built This has 80,599 followers on Instagram (80.6K) as of Sep 18, 2026.
How I Built This's engagement rate is 2.04%, calculated from average likes and comments per post relative to followers.
Posts by How I Built This average 1,612 likes and 33 comments.
How I Built This posts less than once a week on average.
How I Built This is registered as a creator account on Instagram.
How I Built This is categorized as a podcast account in the InstME index, based on the profile's bio and Instagram category across 588 posts.
A sponsored post from How I Built This is estimated at $580 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
588
Avg Comments
33
567.2K
Engagement
1.93%
