#podcast on Instagram, hashtag stats & best tags
5,369 creators in the InstME index post about podcast. Here's how that audience actually performs, followers, engagement, posting cadence and where they're based, plus the hashtags to pair with #podcast.
#podcast hashtag statistics
Aggregated across every public Instagram profile in the InstME index with 1,000+ followers that uses this keyword. Averages and medians differ a lot on Instagram, the median is the better benchmark for a typical account.
Influencers using this hashtag
5,369
Average followers
240,042
Median: 18,514
Average engagement rate
9.13%
Median: 2.53%
Average likes per post
7,588
Median: 573
Average comments per post
175
Median: 30
Average posts per month
10.4
30-day follower growth for this cohort isn't published yet, it appears once the index has a full month of daily snapshots for these creators.
Who posts with #podcast
Top countries
Share of creators with a known country
- United States57.3%
- United Kingdom8.1%
- Australia4.6%
- France3%
- Canada2.7%
- Germany2.3%
- Mexico2.3%
- Nigeria2.1%
Top languages
Estimated from the country mix, Instagram profiles don't publish a language
- English90.8%
- French3.6%
- German2.8%
- Spanish2.8%
Creator categories using this hashtag
Share of creators with a classified niche
- Tech15.2%
- Music15%
- Art10.9%
- Business10.7%
- Fitness6.4%
- Parenting4.9%
- Automotive4.7%
- Fashion4.3%
Most common audience gender
Estimated, not a measured follower breakdown
More men than women
Roughly 43% women / 57% men.
Modeled from the tech, music, art creators in this cohort. Public Instagram data doesn't expose follower demographics, so this is modeled from the niches these creators work in, treat it as a directional estimate.
Creators using #podcast
5,369 creators in the InstME index mention Podcast in their profile.
Skeery Jones
@skeeryjones
Followers
181.4K
Engagement
1.14%
Stuff You Should Know
@syskpodcast
Followers
104.7K
Engagement
0.26%
Kiara "Kiki Said So" Walker
@kikisaidso
Followers
104.1K
Engagement
0.81%
Mike Novogratz
@mikenovo
Followers
89.4K
Engagement
0.4%
Rain Phoenix
@rainjphoenix
Followers
71K
Engagement
1.09%
Joe Mannino
@victorymmasd
Followers
53.9K
Engagement
0.26%
Math Hoffa
@myexpertopinionshow
Followers
46.7K
Engagement
8.73%
Josh Holland
@joshuajholland
Followers
40.3K
Engagement
0%
Bernard Marr
@bernard.marr
Followers
24.8K
Engagement
0%
DOSISconMichelleGalván
@dosisconmichellegalvan
Followers
24.3K
Engagement
3.97%
Tony Woods
@tonywoodz
Followers
24K
Engagement
1.18%
Brownberry
@heybrownberry
Followers
22.7K
Engagement
0%
Tips for using #podcast
- Mix popular and niche hashtags to maximize visibility and reach.
- Keep your hashtag set relevant to your content for better engagement.
- Update your hashtags regularly to stay on top of trends and avoid banned tags.
- Creators in this niche post about 10.4 times a month, match that cadence before chasing more tags.
How to use hashtags
Add these hashtags to your Instagram posts, stories and reels. Use a mix of high, medium and low competition tags, 20–30 is ideal. Place them in the caption or the first comment for a cleaner look.
Experiment with different sets and track post performance to find what works for your audience.
#podcast hashtag FAQ
How many Instagram influencers use #podcast?
5,369 public Instagram creators with 1,000+ followers in the InstME index use podcast in their profile or content category.
What is a good engagement rate for #podcast posts?
The median engagement rate across #podcast creators is 2.53%, and the average is 9.13%. The average sits higher because a small number of very high-engagement accounts pull it up, compare yourself against the median.
How many hashtags should I use with #podcast?
Use 20–30 hashtags per post, mixing broad tags like #podcast with narrower, lower-competition variations. Broad tags give reach, narrow ones give you a realistic chance of ranking in the tag feed.
Where do #podcast creators post from?
The largest share post from United States (57.3%), United Kingdom (8.1%), Australia (4.6%), based on the #podcast creators in the index with a known country.
Find creators who already post about Podcast
Filter the InstME index by niche, country, follower tier and engagement rate to build a shortlist.