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Goal is a verified Home & DIY creator on Instagram, tracked in the InstME index with 1.4M followers. Content spans home & diy and sports. The account has published 3,365 posts, currently less than one post a week. Typical posts draw 179,034 likes and 1,162 comments, putting engagement at 12.57%.
Goal is a Home & DIY account whose 3,365 posts have grown a following of 1.4M on Instagram.
Benchmarked against 110 Home & DIY accounts with over 1M followers, Goal posts a 12.57% engagement rate that is in the top quarter (median: 0.38%).
Roughly one in 154 likes comes with a comment, an audience that mostly engages through likes.
Lately Goal has been publishing less than one post per week.
With 1.4M followers but only 331 accounts followed back, Goal shows the ratio of a well-established account.
Estimated sponsored-post value
$20,000β$37,000
Based on 1.4M followers and a 12.57% engagement rate, a single sponsored post by Goal is worth an estimated $20,000β$37,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 25β44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Sports
| Metric | Goal | Cohort median |
|---|---|---|
| Engagement rate | 12.57% | 0.38% |
| Average likes | 179,034 | 13,700 |
| Average comments | 1,162 | 139 |
| Posts per week | 0.73 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
Goal is a verified home & diy creator on Instagram, with 1.4M followers.
Goal has 1,433,010 followers on Instagram (1.4M) as of Sep 26, 2026.
Goal's engagement rate is 12.57%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Goal average 179,034 likes and 1,162 comments.
Goal posts less than once a week on average.
Goal is registered as a creator account on Instagram and is verified.
Goal is categorized as a home & diy and sports account in the InstME index, based on the profile's bio and Instagram category across 3,365 posts.
Yes. Goal carries the blue verified badge on Instagram.
A sponsored post from Goal is estimated at $20,000 to $37,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,365
Avg Comments
1,162
Engagement
0%