Glossy is a publication from Digiday Media about fashion, beauty and how they intersect with technology.
Outreach This Creator For FreeFollowers
56.4K
Following
1.2K
Total Posts
Engagement Rate
0.25%
Avg Likes
139
Avg Comments
Glossy runs a verified Beauty creator account with 56.4K followers on Instagram. Its posts sit across beauty and fashion. To date Glossy has posted 2,733 times, currently around 11 posts a week. Typical posts draw 139 likes and 2 comments, putting engagement at 0.25%.
Counting 56.4K followers and 2,733 posts, Glossyco sits in the InstME index as a Beauty account.
Benchmarked against 5,414 Beauty accounts with 10K–100K followers, Glossyco posts a 0.25% engagement rate that is below the median of 0.57%.
One comment lands for every 60 likes, which reads as a healthy amount of conversation.
Recent posting activity averages about 11 posts per week, more than one per day.
Glossyco's audience-quality score is 100/100, with 0% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$200–$370
Based on 56.4K followers and a 0.25% engagement rate, a single sponsored post by Glossyco is worth an estimated $200–$370. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Glossyco | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 0.57% |
| Average likes | 139 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 10.51 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 24, 2026
Glossy is a verified beauty creator on Instagram, with 56.4K followers.
Glossy posts on Instagram as @glossyco.
Glossy has 56,424 followers on Instagram (56.4K) as of Apr 24, 2026.
Glossy's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is below the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Glossy average 139 likes and 2 comments.
Glossy posts about 11 times per week on average.
InstME's audience-quality analysis estimates about 0% of Glossy's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Glossy is registered as a creator account on Instagram and is verified.
Glossy is categorized as a beauty and fashion account in the InstME index, based on the profile's bio and Instagram category across 2,733 posts.
2,733
2
Posts / Week
10.51
Growth Score
5 / 100
ER Rank
20th
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Fashion
Engagement
20.05%
Yes. Glossy carries the blue verified badge on Instagram.
A sponsored post from Glossy is estimated at $200 to $370. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
