Swedish cosmetics since 1996. Quality, creativity & expertise. Born from the pro world, forever iconic.
Outreach This Creator For FreeFollowers
168.2K
Following
159
Total Posts
Engagement Rate
0.02%
Avg Likes
32
Avg Comments
On Instagram, MAKE UP STORE is a Beauty brand with an audience of 168.2K. Content spans beauty and automotive. MAKE UP STORE has shared 106 posts to date, currently around 4 posts a week. Typical posts draw 32 likes and 2 comments, putting engagement at 0.02%.
Makeupstore operates a Beauty account on Instagram, pairing 168.2K followers with 106 posts.
Against 1,553 Beauty accounts with 100K–1M followers in the InstME index, Makeupstore's 0.02% engagement rate lands in the bottom quarter (median: 0.47%).
Followers leave about one comment for every 20 likes, a healthy amount of conversation.
Video posts from Makeupstore average 647.5 views.
Makeupstore's recent cadence works out to about 4 posts per week.
InstME's checks rate Makeupstore's audience 46/100, flagging roughly 45% as low-quality or inactive, a mixed signal worth reviewing before partnering.
Makeupstore keeps its following list short (159) relative to 168.2K followers, as established creators and brands tend to.
Estimated sponsored-post value
$590–$1,100
Based on 168.2K followers and a 0.02% engagement rate, a single sponsored post by Makeupstore is worth an estimated $590–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Makeupstore | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.47% |
| Average likes | 32 | 1,059 |
| Average comments | 2 | 46 |
| Posts per week | 4.02 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
MAKE UP STORE is a beauty brand on Instagram, with 168.2K followers.
MAKE UP STORE posts on Instagram as @makeupstore.
MAKE UP STORE has 168,186 followers on Instagram (168.2K) as of Apr 5, 2026.
MAKE UP STORE's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by MAKE UP STORE average 32 likes and 2 comments.
MAKE UP STORE posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 45% of MAKE UP STORE's followers are low-quality or inactive, giving an audience-quality score of 46/100.
MAKE UP STORE is registered as a business account on Instagram.
MAKE UP STORE is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 106 posts.
106
2
Avg Views
648
Posts / Week
4.02
Growth Score
0.4 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
Engagement
0.13%
A sponsored post from MAKE UP STORE is estimated at $590 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
