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27.5M
Following
93
Total Posts
Engagement Rate
0.28%
Avg Likes
74,568
Avg Comments
Fortnite runs a verified Video Game brand account with 27.5M followers on Instagram. Fortnite has shared 4,533 posts to date, currently around 2 posts a week. Posts average 74,568 likes and 1,369 comments, an engagement rate of 0.28%.
Counting 27.5M followers and 4,533 posts, Fortnite sits in the InstME index as a Video Game account.
Across recent posts, Fortnite picks up 74,568 likes and 1,369 comments on average, one interaction per 362 followers.
The comment-to-like ratio works out to one comment per 54 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 2 posts per week.
With 27.5M followers but only 93 accounts followed back, Fortnite shows the ratio of a well-established account.
Estimated sponsored-post value
$96,000–$180,000
Based on 27.5M followers and a 0.28% engagement rate, a single sponsored post by Fortnite is worth an estimated $96,000–$180,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Video Game
| Metric | Fortnite | Cohort median |
|---|---|---|
| Engagement rate | 0.28% | 1.02% |
| Average likes | 74,568 | 25,711 |
| Average comments | 1,369 | 376 |
| Posts per week | 2.39 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Fortnite is a verified video game brand on Instagram, with 27.5M followers.
Fortnite has 27,467,656 followers on Instagram (27.5M) as of Apr 23, 2026.
Fortnite's engagement rate is 0.28%, calculated from average likes and comments per post relative to followers.
Posts by Fortnite average 74,568 likes and 1,369 comments.
Fortnite posts about 2 times per week on average.
Fortnite is registered as a business account on Instagram and is verified.
Fortnite is categorized as a video game account in the InstME index, based on the profile's bio and Instagram category across 4,533 posts.
Yes. Fortnite carries the blue verified badge on Instagram.
A sponsored post from Fortnite is estimated at $96,000 to $180,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
4,533
1,369
Posts / Week
2.39
Growth Score
5.6 / 100
Follower Ratio
295351.1×
Engagement
0.08%
