Survive the night, or build a work of art. Welcome to Minecraft. ESRB RATING: EVERYONE 10+ with Fantasy Violence
Outreach This Creator For FreeMinecraft runs a verified Art brand account with 14.3M followers on Instagram. To date Minecraft has posted 1,432 times, currently around 5 posts a week. Engagement runs at 2.2%, or about 313,483 likes and 1,496 comments per post.
Minecraft has built an audience of 14.3M followers on Instagram over 1,432 posts as an Art account.
Minecraft's 2.2% engagement rate is above the median of 1.24% among Art accounts with over 1M followers, measured across 1,408 accounts in the InstME index.
Comments arrive at about one per 210 likes, a sign of an audience that mostly engages through likes.
Minecraft's output runs to about 5 posts per week.
On audience quality, Minecraft lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 9 others against 14.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$110,000–$200,000
Based on 14.3M followers and a 2.2% engagement rate, a single sponsored post by Minecraft is worth an estimated $110,000–$200,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Minecraft | Cohort median |
|---|---|---|
| Engagement rate | 2.2% | 1.24% |
| Average likes | 313,483 | 32,853 |
| Average comments | 1,496 | 464 |
| Posts per week | 4.96 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Minecraft is a verified art brand on Instagram, with 14.3M followers.
Minecraft has 14,330,658 followers on Instagram (14.3M) as of Jul 15, 2026.
Minecraft's engagement rate is 2.2%, calculated from average likes and comments per post relative to followers. That is above the median of 1.24% for Art accounts with over 1M followers in the InstME index.
Posts by Minecraft average 313,483 likes and 1,496 comments.
Minecraft posts about 5 times per week on average.
InstME's audience-quality analysis estimates about 0% of Minecraft's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Minecraft is registered as a business account on Instagram and is verified.
Minecraft is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 1,432 posts.
Yes. Minecraft carries the blue verified badge on Instagram.
Total Posts
1,432
Avg Comments
1,496
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Engagement
0.06%
A sponsored post from Minecraft is estimated at $110,000 to $200,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
