On Instagram, Sofia Carson is a verified Art brand with an audience of 20.4M. The account posts mainly around art and music topics. The account has published 2,417 posts, currently around 2 posts a week. Posts average 464,333 likes and 699 comments, an engagement rate of 2.28%.
Tracked in the InstME index, Sofiacarson is an Art account with 20.4M followers and a back catalogue of 2,417 posts.
Against 1,408 Art accounts with over 1M followers in the InstME index, Sofiacarson's 2.28% engagement rate lands above the median of 1.24%.
The audience comments once per 665 likes on average, an audience that mostly engages through likes.
Over recent weeks, Sofiacarson has published about 2 posts per week.
InstME estimates 0% of Sofiacarson's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Sofiacarson keeps its following list short (2,079) relative to 20.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$160,000–$300,000
Based on 20.4M followers and a 2.28% engagement rate, a single sponsored post by Sofiacarson is worth an estimated $160,000–$300,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Sofiacarson | Cohort median |
|---|---|---|
| Engagement rate | 2.28% | 1.24% |
| Average likes | 464,333 | 32,853 |
| Average comments | 699 | 464 |
| Posts per week | 2.47 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Sofia Carson is a verified art brand on Instagram, with 20.4M followers.
Sofia Carson posts on Instagram as @sofiacarson.
Sofia Carson has 20,432,589 followers on Instagram (20.4M) as of Jul 15, 2026.
Sofia Carson's engagement rate is 2.28%, calculated from average likes and comments per post relative to followers. That is above the median of 1.24% for Art accounts with over 1M followers in the InstME index.
Posts by Sofia Carson average 464,333 likes and 699 comments.
Sofia Carson posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 0% of Sofia Carson's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Sofia Carson is registered as a business account on Instagram and is verified.
Sofia Carson is categorized as an art and music account in the InstME index, based on the profile's bio and Instagram category across 2,417 posts.
Total Posts
2,417
Avg Comments
699
More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
Secondary: Music
Engagement
0.38%
Yes. Sofia Carson carries the blue verified badge on Instagram.
A sponsored post from Sofia Carson is estimated at $160,000 to $300,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
