Push past the limit in Apex Legends: Overclocked ESRB Rating T for Teen: Blood and Violence Optional in-game purchases (includes random items)
Followers
2M
Following
21
Total Posts
Engagement Rate
1.7%
Avg Likes
33,834
Avg Comments
On Instagram, Apex Legends is a verified Video Game brand with an audience of 2M. Apex Legends has shared 1,583 posts to date, currently around 1 post a week. Typical posts draw 33,834 likes and 501 comments, putting engagement at 1.7%.
Playapex operates a Video Game account on Instagram, pairing 2M followers with 1,583 posts.
A post from Playapex usually lands 33,834 likes and 501 comments, near one interaction for every 59 followers.
The like-to-comment split is roughly 68 to one, indicating an audience that mostly engages through likes.
Playapex currently publishes about one post per week.
Playapex keeps its following list short (21) relative to 2M followers, as established creators and brands tend to.
Estimated sponsored-post value
$12,000–$22,000
Based on 2M followers and a 1.7% engagement rate, a single sponsored post by Playapex is worth an estimated $12,000–$22,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Video Game
| Metric | Playapex | Cohort median |
|---|---|---|
| Engagement rate | 1.7% | 1.02% |
| Average likes | 33,834 | 25,711 |
| Average comments | 501 | 376 |
| Posts per week | 1.1 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Apex Legends is a verified video game brand on Instagram, with 2M followers.
Apex Legends posts on Instagram as @playapex.
Apex Legends has 2,021,832 followers on Instagram (2M) as of Jul 15, 2026.
Apex Legends's engagement rate is 1.7%, calculated from average likes and comments per post relative to followers.
Posts by Apex Legends average 33,834 likes and 501 comments.
Apex Legends posts about 1 time per week on average.
Apex Legends is registered as a business account on Instagram and is verified.
Apex Legends is categorized as a video game account in the InstME index, based on the profile's bio and Instagram category across 1,583 posts.
Yes. Apex Legends carries the blue verified badge on Instagram.
1,583
501
Posts / Week
1.1
Growth Score
34 / 100
Follower Ratio
96277.7×
Engagement
1.61%
A sponsored post from Apex Legends is estimated at $12,000 to $22,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
