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On Instagram, Fat and the Moon is a verified Beauty brand with an audience of 72.5K. The account posts mainly around beauty and business topics. The account has published 2,370 posts, currently around 4 posts a week. Posts average 23 likes and 4 comments, an engagement rate of 0.04%.
Fatandthemoon operates a Beauty account on Instagram, pairing 72.5K followers with 2,370 posts.
Against 5,414 Beauty accounts with 10K–100K followers in the InstME index, Fatandthemoon's 0.04% engagement rate lands in the bottom quarter (median: 0.57%).
The audience comments once per 6 likes on average, an unusually discussion-heavy audience.
Fatandthemoon currently publishes about 4 posts per week.
Estimated sponsored-post value
$250–$470
Based on 72.5K followers and a 0.04% engagement rate, a single sponsored post by Fatandthemoon is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Business
| Metric | Fatandthemoon | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.57% |
| Average likes | 23 | 134 |
| Average comments | 4 | 12 |
| Posts per week | 3.66 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 8, 2026
Fat and the Moon is a verified beauty brand on Instagram, with 72.5K followers.
Fat and the Moon posts on Instagram as @fatandthemoon.
Fat and the Moon has 72,477 followers on Instagram (72.5K) as of Sep 8, 2026.
Fat and the Moon's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Fat and the Moon average 23 likes and 4 comments.
Fat and the Moon posts about 4 times per week on average.
Fat and the Moon is registered as a business account on Instagram and is verified.
Fat and the Moon is categorized as a beauty and business account in the InstME index, based on the profile's bio and Instagram category across 2,370 posts.
Yes. Fat and the Moon carries the blue verified badge on Instagram.
Total Posts
2,370
Avg Comments
4
Engagement
0.01%
A sponsored post from Fat and the Moon is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
