We are Expedia Group. Our purpose is to help travelers explore the world, one journey at a time. 🌎
Followers
52.8K
Following
423
Total Posts
Engagement Rate
0.32%
Growth Score
6 / 100
ER Rank
Expedia Group runs a verified Travel brand account based in United States with 52.8K followers on Instagram. To date Expedia Group has posted 646 times.
The Travel account Expediagroup has posted 646 times on Instagram and drawn 52.8K followers.
Among 2,887 Travel accounts with 10K–100K followers in the InstME index, Expediagroup's 0.32% engagement rate comes in below the median of 1.02%.
Expediagroup's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
The account follows just 423 others against 52.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$180–$340
Based on 52.8K followers and a 0.32% engagement rate, a single sponsored post by Expediagroup is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
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Last reviewed: Apr 1, 2026
Expedia Group is a verified travel brand based in United States on Instagram, with 52.8K followers.
Expedia Group posts on Instagram as @expediagroup.
Expedia Group has 52,800 followers on Instagram (52.8K) as of Apr 1, 2026.
Expedia Group's engagement rate is 0.32%, calculated from average likes and comments per post relative to followers. That is below the median of 1.02% for Travel accounts with 10K–100K followers in the InstME index.
InstME's audience-quality analysis estimates about 10% of Expedia Group's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Expedia Group is registered as a business account on Instagram and is verified.
Expedia Group is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 646 posts.
Expedia Group's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
646
11th
Audience Score
88 / 100
Follower Ratio
124.8×
Est. Post Value
$180–$340
More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
142.9K
Engagement
1.1%
Yes. Expedia Group carries the blue verified badge on Instagram.
A sponsored post from Expedia Group is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
