We. Do. Hotels. Easily earn rewards and use them anytime Flexible options make booking simple Let’s go ↓
Followers
484.8K
Following
60
Total Posts
Engagement Rate
0.01%
Avg Likes
58
Avg Comments
Hotels.com runs a verified Travel brand account with 484.8K followers on Instagram. The account has published 427 posts, currently around 5 posts a week. Typical posts draw 58 likes and 14 comments, putting engagement at 0.01%.
Hotelsdotcom has built an audience of 484.8K followers on Instagram over 427 posts as a Travel account.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Hotelsdotcom's 0.01% engagement rate comes in in the bottom quarter (median: 0.92%).
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Hotelsdotcom maintains a rhythm of about 5 posts per week.
The account follows just 60 others against 484.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 484.8K followers and a 0.01% engagement rate, a single sponsored post by Hotelsdotcom is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Hotelsdotcom | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.92% |
| Average likes | 58 | 1,974 |
| Average comments | 14 | 53 |
| Posts per week | 4.68 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hotels.com is a verified travel brand on Instagram, with 484.8K followers.
Hotels.com posts on Instagram as @hotelsdotcom.
Hotels.com has 484,808 followers on Instagram (484.8K) as of Jul 15, 2026.
Hotels.com's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Hotels.com average 58 likes and 14 comments.
Hotels.com posts about 5 times per week on average.
Hotels.com is registered as a business account on Instagram and is verified.
Hotels.com is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 427 posts.
Yes. Hotels.com carries the blue verified badge on Instagram.
427
14
Posts / Week
4.68
Growth Score
0.2 / 100
Follower Ratio
8080.1×
Engagement
0.28%
A sponsored post from Hotels.com is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
