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Hotels.com runs a verified Travel brand account with 484.8K followers on Instagram. The account has published 427 posts, currently around 5 posts a week. Typical posts draw 58 likes and 14 comments, putting engagement at 0.01%.
Hotelsdotcom has built an audience of 484.8K followers on Instagram over 427 posts as a Travel account.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Hotelsdotcom's 0.01% engagement rate comes in in the bottom quarter (median: 0.92%).
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Hotelsdotcom maintains a rhythm of about 5 posts per week.
The account follows just 60 others against 484.8K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,700–$3,200
Based on 484.8K followers and a 0.01% engagement rate, a single sponsored post by Hotelsdotcom is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Hotelsdotcom | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.92% |
| Average likes | 58 | 1,974 |
| Average comments | 14 | 53 |
| Posts per week | 4.68 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Hotels.com is a verified travel brand on Instagram, with 484.8K followers.
Hotels.com posts on Instagram as @hotelsdotcom.
Hotels.com has 484,808 followers on Instagram (484.8K) as of Jul 15, 2026.
Hotels.com's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by Hotels.com average 58 likes and 14 comments.
Hotels.com posts about 5 times per week on average.
Hotels.com is registered as a business account on Instagram and is verified.
Hotels.com is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 427 posts.
Yes. Hotels.com carries the blue verified badge on Instagram.
Total Posts
427
Avg Comments
14
Engagement
0%
A sponsored post from Hotels.com is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
