Delivering active, exceptional and original travel adventures throughout the beautiful corners of the world.
Followers
151K
Following
689
Total Posts
Engagement Rate
0.81%
Avg Likes
1,220
Avg Comments
On Instagram, Backroads is a verified Travel brand based in United States with an audience of 151K. The account has published 3,160 posts, currently around 5 posts a week. Posts average 1,220 likes and 8 comments, an engagement rate of 0.81%.
Tracked in the InstME index, Backroadstravel is a Travel account with 151K followers and a back catalogue of 3,160 posts.
Against 977 Travel accounts with 100K–1M followers in the InstME index, Backroadstravel's 0.81% engagement rate lands below the median of 0.92%.
For roughly every 146 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Backroadstravel has kept to about 5 posts per week.
Backroadstravel keeps its following list short (689) relative to 151K followers, as established creators and brands tend to.
Estimated sponsored-post value
$530–$980
Based on 151K followers and a 0.81% engagement rate, a single sponsored post by Backroadstravel is worth an estimated $530–$980. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Backroadstravel | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 0.92% |
| Average likes | 1,220 | 1,974 |
| Average comments | 8 | 53 |
| Posts per week | 5.23 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Backroadstravel | Cohort median |
|---|---|---|
| Engagement rate | 0.81% | 0.75% |
| Average likes | 1,220 | 1,364 |
| Average comments | 8 | 45 |
| Posts per week | 5.23 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Backroads is a verified travel brand based in United States on Instagram, with 151K followers.
Backroads posts on Instagram as @backroadstravel.
Backroads has 150,983 followers on Instagram (151K) as of Aug 28, 2026.
Backroads's engagement rate is 0.81%, calculated from average likes and comments per post relative to followers. That is below the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by Backroads average 1,220 likes and 8 comments.
Backroads posts about 5 times per week on average.
Backroads is registered as a business account on Instagram and is verified.
Backroads is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,160 posts.
Backroads's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,160
8
Posts / Week
5.23
Growth Score
16.2 / 100
Last Post
3 days ago
Engagement
2.94%
Yes. Backroads carries the blue verified badge on Instagram.
A sponsored post from Backroads is estimated at $530 to $980. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
