Premium coolers and drinkware for every adventure. #OverbuiltNotOverpriced
Followers
382.4K
Following
178
Total Posts
Engagement Rate
0.09%
Avg Likes
191
Avg Comments
RTIC Outdoors runs a verified Travel brand account based in United States with 382.4K followers on Instagram. To date RTIC Outdoors has posted 1,436 times, currently around 6 posts a week. Engagement runs at 0.09%, or about 191 likes and 150 comments per post.
As a Travel account, Rticoutdoors reaches 382.4K followers on Instagram across 1,436 published posts.
Rticoutdoors's 0.09% engagement rate is in the bottom quarter (median: 0.92%) among Travel accounts with 100K–1M followers, measured across 977 accounts in the InstME index.
Comments arrive at about one per 1 likes, a sign of an unusually discussion-heavy audience.
Rticoutdoors's videos average 35.4K views per post.
Rticoutdoors's output runs to about 6 posts per week.
The account follows just 178 others against 382.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300–$2,500
Based on 382.4K followers and a 0.09% engagement rate, a single sponsored post by Rticoutdoors is worth an estimated $1,300–$2,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Rticoutdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.92% |
| Average likes | 191 | 1,974 |
| Average comments | 150 | 53 |
| Posts per week | 5.61 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Rticoutdoors | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.75% |
| Average likes | 191 | 1,364 |
| Average comments | 150 | 45 |
| Posts per week | 5.61 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
RTIC Outdoors is a verified travel brand based in United States on Instagram, with 382.4K followers.
RTIC Outdoors posts on Instagram as @rticoutdoors.
RTIC Outdoors has 382,443 followers on Instagram (382.4K) as of Jul 13, 2026.
RTIC Outdoors's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by RTIC Outdoors average 191 likes and 150 comments.
RTIC Outdoors posts about 6 times per week on average.
RTIC Outdoors is registered as a business account on Instagram and is verified.
RTIC Outdoors is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 1,436 posts.
RTIC Outdoors's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,436
150
Avg Views
35,353
Posts / Week
5.61
Growth Score
1.8 / 100
855K
Engagement
0.97%
Yes. RTIC Outdoors carries the blue verified badge on Instagram.
A sponsored post from RTIC Outdoors is estimated at $1,300 to $2,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
