🤳 Follow us for what to do in New York City 📣 News, events, culture & more
Outreach This Creator For FreeFollowers
952.5K
Following
651
Total Posts
Engagement Rate
0.11%
Avg Likes
1,071
Avg Comments
What To Do NYC is a verified Travel brand based in United States, with 952.5K followers on Instagram. To date What To Do NYC has posted 4,210 times, currently around 12 posts a week. Typical posts draw 1,071 likes and 7 comments, putting engagement at 0.11%.
With 952.5K followers across 4,210 posts, Whattodonyc is one of the Travel accounts tracked in the InstME index.
Whattodonyc records a 0.11% engagement rate, in the bottom quarter (median: 0.92%) for the 977 Travel accounts with 100K–1M followers tracked in the InstME index.
Followers leave about one comment for every 155 likes, an audience that mostly engages through likes.
Over recent weeks, Whattodonyc has published about 12 posts per week, more than one per day.
Whattodonyc keeps its following list short (651) relative to 952.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$3,300–$6,200
Based on 952.5K followers and a 0.11% engagement rate, a single sponsored post by Whattodonyc is worth an estimated $3,300–$6,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Whattodonyc | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.92% |
| Average likes | 1,071 | 1,974 |
| Average comments | 7 | 53 |
| Posts per week | 11.95 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Whattodonyc | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.75% |
| Average likes | 1,071 | 1,364 |
| Average comments | 7 | 45 |
| Posts per week | 11.95 | 0.65 |
Median values from 233 Travel accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
What To Do NYC is a verified travel brand based in United States on Instagram, with 952.5K followers.
What To Do NYC posts on Instagram as @whattodonyc.
What To Do NYC has 952,500 followers on Instagram (952.5K) as of Jul 15, 2026.
What To Do NYC's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by What To Do NYC average 1,071 likes and 7 comments.
What To Do NYC posts about 12 times per week on average.
What To Do NYC is registered as a business account on Instagram and is verified.
What To Do NYC is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 4,210 posts.
What To Do NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
4,210
7
Posts / Week
11.95
Growth Score
2.2 / 100
Follower Ratio
1463.1×
Engagement
0.81%
Yes. What To Do NYC carries the blue verified badge on Instagram.
A sponsored post from What To Do NYC is estimated at $3,300 to $6,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
