Artisan sourdough. Small batch. Non-GMO. Honoring the craft of real bread making. 🌾 Now available at @walmart @wholefoods 🛒
Outreach This Creator For FreeFollowers
29.5K
Following
2.5K
Total Posts
Engagement Rate
2.14%
Avg Likes
147
Avg Comments
Essential Baking is a Food brand, with 29.5K followers on Instagram. Its posts sit across food and tech. The account has published 2,026 posts, currently around 2 posts a week. Typical posts draw 147 likes and 483 comments, putting engagement at 2.14%.
With 29.5K followers across 2,026 posts, Essentialbaking is one of the Food accounts tracked in the InstME index.
Essentialbaking records a 2.14% engagement rate, above the median of 0.75% for the 7,981 Food accounts with 10K–100K followers tracked in the InstME index.
Video posts from Essentialbaking average 2.4K views.
Essentialbaking's recent cadence works out to about 2 posts per week.
Estimated sponsored-post value
$220–$410
Based on 29.5K followers and a 2.14% engagement rate, a single sponsored post by Essentialbaking is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Essentialbaking | Cohort median |
|---|---|---|
| Engagement rate | 2.14% | 0.75% |
| Average likes | 147 | 177 |
| Average comments | 483 | 10 |
| Posts per week | 2.05 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Essential Baking is a food brand on Instagram, with 29.5K followers.
Essential Baking posts on Instagram as @essentialbaking.
Essential Baking has 29,489 followers on Instagram (29.5K) as of Jul 15, 2026.
Essential Baking's engagement rate is 2.14%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Essential Baking average 147 likes and 483 comments.
Essential Baking posts about 2 times per week on average.
Essential Baking is registered as a business account on Instagram.
Essential Baking is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 2,026 posts.
A sponsored post from Essential Baking is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,026
483
Avg Views
2,401
Posts / Week
2.05
Growth Score
42.8 / 100
Engagement
0.4%
