On Instagram, Epic Games Store is a verified Business brand with an audience of 6.1M. To date Epic Games Store has posted 4,471 times, currently less than one post a week. Engagement runs at 0.15%, or about 9,093 likes and 264 comments per post.
Epicgames's Instagram presence spans 4,471 posts and 6.1M followers, profiling it as a Business account.
Epicgames has an engagement rate of 0.15%, which is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
Epicgames keeps a posting cadence of less than one post per week.
Epicgames follows only 153 accounts while being followed by 6.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$21,000–$40,000
Based on 6.1M followers and a 0.15% engagement rate, a single sponsored post by Epicgames is worth an estimated $21,000–$40,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Epicgames | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.08% |
| Average likes | 9,093 | 29,775 |
| Average comments | 264 | 402 |
| Posts per week | 0.12 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Epic Games Store is a verified business brand on Instagram, with 6.1M followers.
Epic Games Store posts on Instagram as @epicgames.
Epic Games Store has 6,120,484 followers on Instagram (6.1M) as of Jul 15, 2026.
Epic Games Store's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Epic Games Store average 9,093 likes and 264 comments.
Epic Games Store posts less than once a week on average.
Epic Games Store is registered as a business account on Instagram and is verified.
A curated digital storefront available on Mobile, PC & Mac. 🆓 Weekly Free Games 🛒 Sales & Deals 🤩 Get Epic Rewards 🎁 Gifting Now Available
Outreach This Creator For Freeepic.gm/link-in-bioTotal Posts
4,471
Avg Comments
264
Engagement
6.9%
Epic Games Store is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,471 posts.
Yes. Epic Games Store carries the blue verified badge on Instagram.
A sponsored post from Epic Games Store is estimated at $21,000 to $40,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
