A curated digital storefront available on Mobile, PC & Mac. 🆓 Weekly Free Games 🛒 Sales & Deals 🤩 Get Epic Rewards 🎁 Gifting Now Available
Followers
6.1M
Following
153
Total Posts
Engagement Rate
0.15%
Avg Likes
9,093
Avg Comments
On Instagram, Epic Games Store is a verified Business brand with an audience of 6.1M. To date Epic Games Store has posted 4,471 times, currently less than one post a week. Engagement runs at 0.15%, or about 9,093 likes and 264 comments per post.
Epicgames's Instagram presence spans 4,471 posts and 6.1M followers, profiling it as a Business account.
Epicgames has an engagement rate of 0.15%, which is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
Followers leave about one comment for every 34 likes, a healthy amount of conversation.
Epicgames keeps a posting cadence of less than one post per week.
Epicgames follows only 153 accounts while being followed by 6.1M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$21,000–$40,000
Based on 6.1M followers and a 0.15% engagement rate, a single sponsored post by Epicgames is worth an estimated $21,000–$40,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Epicgames | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.08% |
| Average likes | 9,093 | 29,775 |
| Average comments | 264 | 402 |
| Posts per week | 0.12 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Epic Games Store is a verified business brand on Instagram, with 6.1M followers.
Epic Games Store posts on Instagram as @epicgames.
Epic Games Store has 6,120,484 followers on Instagram (6.1M) as of Jul 15, 2026.
Epic Games Store's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Epic Games Store average 9,093 likes and 264 comments.
Epic Games Store posts less than once a week on average.
Epic Games Store is registered as a business account on Instagram and is verified.
Epic Games Store is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 4,471 posts.
Yes. Epic Games Store carries the blue verified badge on Instagram.
4,471
264
Posts / Week
0.12
Growth Score
3 / 100
Follower Ratio
40003.2×
Engagement
0.04%
A sponsored post from Epic Games Store is estimated at $21,000 to $40,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
