Osteopathic physician, best-selling author, and founder of the #1 natural health site.
Followers
529.6K
Following
49
Total Posts
Engagement Rate
0.01%
Avg Likes
46
Avg Comments
Dr. Joseph Mercola is a verified Health brand. The account has built 529.6K followers on Instagram. Content spans health and business. To date Dr. Joseph Mercola has posted 5,988 times, currently around 3 posts a week. Posts average 46 likes and 4 comments, an engagement rate of 0.01%.
Drmercola has built an audience of 529.6K followers on Instagram over 5,988 posts as a Health account.
Drmercola's 0.01% engagement rate is in the bottom quarter (median: 0.57%) among Health accounts with 100K–1M followers, measured across 264 accounts in the InstME index.
Followers weigh in with a comment about every 11 likes, an unusually discussion-heavy audience.
Recent posting activity averages about 3 posts per week.
Drmercola's audience-quality score is 64/100, with 30% of followers looking low-quality or inactive, a solid result.
The account follows just 49 others against 529.6K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,400
Based on 529.6K followers and a 0.01% engagement rate, a single sponsored post by Drmercola is worth an estimated $1,900–$3,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Drmercola | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.57% |
| Average likes | 46 | 1,265 |
| Average comments | 4 | 46 |
| Posts per week | 3.16 | 0.69 |
Median values from 264 Health accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Dr. Joseph Mercola is a verified health brand on Instagram, with 529.6K followers.
Dr. Joseph Mercola posts on Instagram as @drmercola.
Dr. Joseph Mercola has 529,640 followers on Instagram (529.6K) as of Jul 15, 2026.
Dr. Joseph Mercola's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Health accounts with 100K–1M followers in the InstME index.
Posts by Dr. Joseph Mercola average 46 likes and 4 comments.
Dr. Joseph Mercola posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 30% of Dr. Joseph Mercola's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Dr. Joseph Mercola is registered as a business account on Instagram and is verified.
5,988
4
Posts / Week
3.16
Growth Score
0.2 / 100
ER Rank
1th
More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
Secondary: Business
1.3M
Engagement
0.27%
Dr. Joseph Mercola is categorized as a health and business account in the InstME index, based on the profile's bio and Instagram category across 5,988 posts.
Yes. Dr. Joseph Mercola carries the blue verified badge on Instagram.
A sponsored post from Dr. Joseph Mercola is estimated at $1,900 to $3,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
