By @chelseahouska and @coledeboer Your new favorite home decor destination 🖤
Down Home by DeBoers is a Home & DIY brand on Instagram based in United States, tracked in the InstME index with 798K followers. Its posts sit across home & diy and travel. Down Home by DeBoers has shared 940 posts to date, currently less than one post a week. Posts average 248 likes and 6 comments, an engagement rate of 0.03%.
The Home & DIY account Downhomedeboers has posted 940 times on Instagram and drawn 798K followers.
Among 436 Home & DIY accounts with 100K–1M followers in the InstME index, Downhomedeboers's 0.03% engagement rate comes in in the bottom quarter (median: 0.63%).
The comment-to-like ratio works out to one comment per 40 likes, pointing to a healthy amount of conversation.
Lately Downhomedeboers has been publishing less than one post per week.
The account follows just 438 others against 798K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$2,800–$5,200
Based on 798K followers and a 0.03% engagement rate, a single sponsored post by Downhomedeboers is worth an estimated $2,800–$5,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Travel
| Metric | Downhomedeboers | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.63% |
| Average likes | 248 | 1,415 |
| Average comments | 6 | 30 |
| Posts per week | 0.13 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Downhomedeboers | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 0.57% |
| Average likes | 248 | 1,003 |
| Average comments | 6 | 26 |
| Posts per week | 0.13 | 2.22 |
Median values from 86 Home & DIY accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Down Home by DeBoers is a home & diy brand based in United States on Instagram, with 798K followers.
Down Home by DeBoers posts on Instagram as @downhomedeboers.
Down Home by DeBoers has 798,019 followers on Instagram (798K) as of Sep 2, 2026.
Down Home by DeBoers's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by Down Home by DeBoers average 248 likes and 6 comments.
Down Home by DeBoers posts less than once a week on average.
Down Home by DeBoers is registered as a business account on Instagram.
Total Posts
940
Avg Comments
6
Engagement
0.09%
Down Home by DeBoers is categorized as a home & diy and travel account in the InstME index, based on the profile's bio and Instagram category across 940 posts.
Down Home by DeBoers's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Down Home by DeBoers is estimated at $2,800 to $5,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
