Followers
1.9M
Following
187
Total Posts
Engagement Rate
0.03%
Avg Likes
574
Avg Comments
Domino's Pizza is a verified business account. The account has built 1.9M followers on Instagram. The account has published 3,085 posts, currently around 4 posts a week. Typical posts draw 574 likes and 66 comments, putting engagement at 0.03%.
As a business account, Dominos reaches 1.9M followers on Instagram across 3,085 published posts.
Dominos's average post pulls 574 likes and 66 comments, roughly one interaction per 2,946 followers.
Comments arrive at about one per 9 likes, a sign of an unusually discussion-heavy audience.
Dominos's output runs to about 4 posts per week.
On audience quality, Dominos lands at 88/100, an estimated 10% of followers read as low-quality or inactive, a strong signal of genuine reach.
The account follows just 187 others against 1.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,600–$12,000
Based on 1.9M followers and a 0.03% engagement rate, a single sponsored post by Dominos is worth an estimated $6,600–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Dominos | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 574 | 25,711 |
| Average comments | 66 | 376 |
| Posts per week | 4 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Domino's Pizza is a verified Instagram brand on Instagram, with 1.9M followers.
Domino's Pizza posts on Instagram as @dominos.
Domino's Pizza has 1,888,182 followers on Instagram (1.9M) as of Jul 9, 2026.
Domino's Pizza's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Domino's Pizza average 574 likes and 66 comments.
Domino's Pizza posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 10% of Domino's Pizza's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Domino's Pizza is registered as a business account on Instagram and is verified.
Yes. Domino's Pizza carries the blue verified badge on Instagram.
3,085
66
Posts / Week
4
Growth Score
0.6 / 100
Audience Score
88 / 100
Engagement
0.53%
A sponsored post from Domino's Pizza is estimated at $6,600 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
