Bookings :
Followers
1.3M
Following
7.8K
Total Posts
Engagement Rate
0.71%
Avg Likes
8,735
Avg Comments
On Instagram, DJ Sbu is a verified Music brand based in South Africa with an audience of 1.3M. Its posts sit across music and business. The account has published 17,483 posts, currently around 2 posts a week. Posts average 8,735 likes and 265 comments, an engagement rate of 0.71%.
With 1.3M followers across 17,483 posts, Djsbulive is one of the Music accounts tracked in the InstME index.
Against 1,001 Music accounts with over 1M followers in the InstME index, Djsbulive's 0.71% engagement rate lands below the median of 1.04%.
For roughly every 33 likes there is one comment, a healthy amount of conversation.
Djsbulive's recent cadence works out to about 2 posts per week.
Djsbulive keeps its following list short (7,818) relative to 1.3M followers, as established creators and brands tend to.
Estimated sponsored-post value
$4,400–$8,200
Based on 1.3M followers and a 0.71% engagement rate, a single sponsored post by Djsbulive is worth an estimated $4,400–$8,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Business
| Metric | Djsbulive | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.04% |
| Average likes | 8,735 | 25,754 |
| Average comments | 265 | 441 |
| Posts per week | 2.4 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
DJ Sbu is a verified music brand based in South Africa on Instagram, with 1.3M followers.
DJ Sbu posts on Instagram as @djsbulive.
DJ Sbu has 1,265,550 followers on Instagram (1.3M) as of Aug 8, 2026.
DJ Sbu's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is below the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by DJ Sbu average 8,735 likes and 265 comments.
DJ Sbu posts about 2 times per week on average.
DJ Sbu is registered as a business account on Instagram and is verified.
DJ Sbu is categorized as a music and business account in the InstME index, based on the profile's bio and Instagram category across 17,483 posts.
DJ Sbu's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
17,483
265
Posts / Week
2.4
Growth Score
14.2 / 100
Last Post
2 days ago
Engagement
1.45%
Yes. DJ Sbu carries the blue verified badge on Instagram.
A sponsored post from DJ Sbu is estimated at $4,400 to $8,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
