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Followers
1.6M
Following
2.7K
Total Posts
Engagement Rate
0.25%
Avg Likes
4,038
Avg Comments
Big Zulu runs a verified Music brand account based in South Africa with 1.6M followers on Instagram. Big Zulu has shared 3,983 posts to date, currently less than one post a week. Engagement runs at 0.25%, or about 4,038 likes and 120 comments per post.
The Music account Bigzulu_sa has posted 3,983 times on Instagram and drawn 1.6M followers.
Among 1,001 Music accounts with over 1M followers in the InstME index, Bigzulu_sa's 0.25% engagement rate comes in in the bottom quarter (median: 1.04%).
The comment-to-like ratio works out to one comment per 34 likes, pointing to a healthy amount of conversation.
Bigzulu_sa's videos average 88.2K views per post.
Posting frequency for Bigzulu_sa sits at less than one post per week.
The account follows just 2,699 others against 1.6M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,700–$11,000
Based on 1.6M followers and a 0.25% engagement rate, a single sponsored post by Bigzulu_sa is worth an estimated $5,700–$11,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in South Africa, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Bigzulu_sa | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.04% |
| Average likes | 4,038 | 25,754 |
| Average comments | 120 | 441 |
| Posts per week | 0.31 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Big Zulu is a verified music brand based in South Africa on Instagram, with 1.6M followers.
Big Zulu posts on Instagram as @bigzulu_sa.
Big Zulu has 1,631,162 followers on Instagram (1.6M) as of Jul 12, 2026.
Big Zulu's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by Big Zulu average 4,038 likes and 120 comments.
Big Zulu posts less than once a week on average.
Big Zulu is registered as a business account on Instagram and is verified.
Big Zulu is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 3,983 posts.
Big Zulu's profile places the account in South Africa. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,983
120
Avg Views
88,201
Posts / Week
0.31
Growth Score
5 / 100
Engagement
0.29%
Yes. Big Zulu carries the blue verified badge on Instagram.
A sponsored post from Big Zulu is estimated at $5,700 to $11,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
