@happydad 🇮🇹 @paulydstunts 🎵🎤🎧 7/10
Followers
4.9M
Following
7
Total Posts
Engagement Rate
0.15%
Avg Likes
7,295
Avg Comments
DJ Pauly D runs a verified Music creator account based in Italy with 4.9M followers on Instagram. Its posts sit across music and parenting. The account has published 1,911 posts, currently around 2 posts a week. Typical posts draw 7,295 likes and 209 comments, putting engagement at 0.15%.
Djpaulyd has built an audience of 4.9M followers on Instagram over 1,911 posts as a Music account.
Among 1,001 Music accounts with over 1M followers in the InstME index, Djpaulyd's 0.15% engagement rate comes in in the bottom quarter (median: 1.04%).
Roughly one in 35 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Djpaulyd sits at about 2 posts per week.
The account follows just 7 others against 4.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$17,000–$32,000
Based on 4.9M followers and a 0.15% engagement rate, a single sponsored post by Djpaulyd is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Parenting
| Metric | Djpaulyd | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 1.04% |
| Average likes | 7,295 | 25,754 |
| Average comments | 209 | 441 |
| Posts per week | 2.28 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Djpaulyd | Cohort median |
|---|---|---|
| Engagement rate | 0.15% | 0.54% |
| Average likes | 7,295 | 15,578 |
| Average comments | 209 | 204 |
| Posts per week | 2.28 | 1.3 |
Median values from 97 accounts in Italy with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
DJ Pauly D is a verified music creator based in Italy on Instagram, with 4.9M followers.
DJ Pauly D posts on Instagram as @djpaulyd.
DJ Pauly D has 4,936,938 followers on Instagram (4.9M) as of Jul 10, 2026.
DJ Pauly D's engagement rate is 0.15%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by DJ Pauly D average 7,295 likes and 209 comments.
DJ Pauly D posts about 2 times per week on average.
DJ Pauly D is registered as a creator account on Instagram and is verified.
DJ Pauly D is categorized as a music and parenting account in the InstME index, based on the profile's bio and Instagram category across 1,911 posts.
DJ Pauly D's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,911
209
Posts / Week
2.28
Growth Score
3 / 100
Follower Ratio
705276.9×
Engagement
0.16%
Yes. DJ Pauly D carries the blue verified badge on Instagram.
A sponsored post from DJ Pauly D is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
