Asia’s No.1 Entertainment Group
Outreach This Creator For FreeFollowers
13.9M
Following
171
Total Posts
Engagement Rate
0.25%
Avg Likes
34,219
Avg Comments
Reaching 13.9M followers on Instagram, SM Entertainment Group is a verified Music creator. Content spans music and tech. To date SM Entertainment Group has posted 8,398 times, currently around 42 posts a week. Engagement runs at 0.25%, or about 34,219 likes and 127 comments per post.
With 13.9M followers across 8,398 posts, Smtown is one of the Music accounts tracked in the InstME index.
Against 1,001 Music accounts with over 1M followers in the InstME index, Smtown's 0.25% engagement rate lands in the bottom quarter (median: 1.04%).
At one comment per 270 likes, the ratio points to an audience that mostly engages through likes.
Smtown keeps a posting cadence of about 42 posts per week, more than one per day.
Smtown keeps its following list short (171) relative to 13.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$49,000–$90,000
Based on 13.9M followers and a 0.25% engagement rate, a single sponsored post by Smtown is worth an estimated $49,000–$90,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Tech
| Metric | Smtown | Cohort median |
|---|---|---|
| Engagement rate | 0.25% | 1.04% |
| Average likes | 34,219 | 25,754 |
| Average comments | 127 | 441 |
| Posts per week | 41.87 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
SM Entertainment Group is a verified music creator on Instagram, with 13.9M followers.
SM Entertainment Group posts on Instagram as @smtown.
SM Entertainment Group has 13,920,065 followers on Instagram (13.9M) as of Jul 10, 2026.
SM Entertainment Group's engagement rate is 0.25%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.04%) for Music accounts with over 1M followers in the InstME index.
Posts by SM Entertainment Group average 34,219 likes and 127 comments.
SM Entertainment Group posts about 42 times per week on average.
SM Entertainment Group is registered as a creator account on Instagram and is verified.
SM Entertainment Group is categorized as a music and tech account in the InstME index, based on the profile's bio and Instagram category across 8,398 posts.
8,398
127
Posts / Week
41.87
Growth Score
5 / 100
Follower Ratio
81403.9×
Engagement
14.02%
Yes. SM Entertainment Group carries the blue verified badge on Instagram.
A sponsored post from SM Entertainment Group is estimated at $49,000 to $90,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
