Discovery

@discovery is a business account on Instagram with 20M followers and 5,733 published posts.

A typical post by @discovery collects about 5,646 likes and 52 comments — roughly one interaction for every 3,515 followers.

Followers leave about one comment for every 108 likes — an audience that mostly engages through likes.

@discovery currently publishes about 17 posts per week — more than one per day.

The account follows just 933 others against 20M followers — a ratio typical of established creators and brands.