Followers
3.5M
Following
3
Total Posts
Engagement Rate
0.49%
Avg Likes
16,790
Avg Comments
On Instagram, Diesel is a verified business account with an audience of 3.5M. Diesel has shared 2,756 posts to date, currently around 5 posts a week. Engagement runs at 0.49%, or about 16,790 likes and 98 comments per post.
Diesel shows up in the InstME index as a business account, 3.5M followers, 2,756 posts.
A typical post by Diesel collects about 16,790 likes and 98 comments, roughly one interaction for every 206 followers.
Followers leave about one comment for every 171 likes, an audience that mostly engages through likes.
Over recent weeks, Diesel has published about 5 posts per week.
Diesel follows only 3 accounts while being followed by 3.5M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$23,000
Based on 3.5M followers and a 0.49% engagement rate, a single sponsored post by Diesel is worth an estimated $12,000–$23,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Diesel | Cohort median |
|---|---|---|
| Engagement rate | 0.49% | 1.02% |
| Average likes | 16,790 | 25,711 |
| Average comments | 98 | 376 |
| Posts per week | 4.94 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Diesel is a verified Instagram brand on Instagram, with 3.5M followers.
Diesel has 3,473,015 followers on Instagram (3.5M) as of Jul 15, 2026.
Diesel's engagement rate is 0.49%, calculated from average likes and comments per post relative to followers.
Posts by Diesel average 16,790 likes and 98 comments.
Diesel posts about 5 times per week on average.
Diesel is registered as a business account on Instagram and is verified.
Yes. Diesel carries the blue verified badge on Instagram.
A sponsored post from Diesel is estimated at $12,000 to $23,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,756
98
Posts / Week
4.94
Growth Score
9.8 / 100
Last Post
7 days ago
9.6M
Engagement
0.04%
