Britain’s Online Department Store – your one-stop beauty, fashion & homeware shop. Download the app 📲 Got a Customer service enquiry? Contact us👇
Followers
620.6K
Following
226
Total Posts
Engagement Rate
0.06%
Avg Likes
283
Avg Comments
Debenhams.com is a verified Fashion brand. The account has built 620.6K followers on Instagram. The account posts mainly around fashion and beauty topics. To date Debenhams.com has posted 1,356 times, currently around 2 posts a week. Posts average 283 likes and 116 comments, an engagement rate of 0.06%.
Debenhams is a Fashion account whose 1,356 posts have grown a following of 620.6K on Instagram.
Compared with 2,126 other Fashion accounts with 100K–1M followers in the InstME index, Debenhams's 0.06% engagement rate is in the bottom quarter (median: 0.86%).
Comments arrive at about one per 2 likes, a sign of an unusually discussion-heavy audience.
Lately Debenhams has been publishing about one post per week.
With 620.6K followers but only 226 accounts followed back, Debenhams shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,000
Based on 620.6K followers and a 0.06% engagement rate, a single sponsored post by Debenhams is worth an estimated $2,200–$4,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
Secondary: Beauty
| Metric | Debenhams | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 283 | 1,969 |
| Average comments | 116 | 58 |
| Posts per week | 1.67 | 0.82 |
Median values from 2,126 Fashion accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Jul 10, 2026
Debenhams.com is a verified fashion brand on Instagram, with 620.6K followers.
Debenhams.com posts on Instagram as @debenhams.
Debenhams.com has 620,594 followers on Instagram (620.6K) as of Jul 10, 2026.
Debenhams.com's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.86%) for Fashion accounts with 100K–1M followers in the InstME index.
Posts by Debenhams.com average 283 likes and 116 comments.
Debenhams.com posts about 2 times per week on average.
Debenhams.com is registered as a business account on Instagram and is verified.
Debenhams.com is categorized as a fashion and beauty account in the InstME index, based on the profile's bio and Instagram category across 1,356 posts.
Yes. Debenhams.com carries the blue verified badge on Instagram.
1,356
116
Posts / Week
1.67
Growth Score
1.2 / 100
Follower Ratio
2746.0×
Engagement
3.63%
A sponsored post from Debenhams.com is estimated at $2,200 to $4,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
