Yolks and dad jokes. SAVEUR Blog Awards Winner (Best Food Instagram) 📩
Outreach This Creator For FreeNICK runs a Food creator account with 52.6K followers on Instagram. Content spans food and parenting. To date NICK has posted 891 times, currently less than one post a week. Posts average 1,130 likes and 31 comments, an engagement rate of 2.21%.
Counting 52.6K followers and 891 posts, Dad_beets sits in the InstME index as a Food account.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Dad_beets posts a 2.21% engagement rate that is above the median of 0.75%.
Roughly one in 36 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Dad_beets sits at less than one post per week.
With 52.6K followers but only 94 accounts followed back, Dad_beets shows the ratio of a well-established account.
Estimated sponsored-post value
$410–$760
Based on 52.6K followers and a 2.21% engagement rate, a single sponsored post by Dad_beets is worth an estimated $410–$760. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Dad_beets | Cohort median |
|---|---|---|
| Engagement rate | 2.21% | 0.75% |
| Average likes | 1,130 | 177 |
| Average comments | 31 | 10 |
| Posts per week | 0.1 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 24, 2026
NICK is a food creator on Instagram, with 52.6K followers.
NICK posts on Instagram as @dad_beets.
NICK has 52,637 followers on Instagram (52.6K) as of Sep 24, 2026.
NICK's engagement rate is 2.21%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by NICK average 1,130 likes and 31 comments.
NICK posts less than once a week on average.
NICK is registered as a creator account on Instagram.
NICK is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 891 posts.
Total Posts
891
Avg Comments
31
Engagement
0.17%
A sponsored post from NICK is estimated at $410 to $760. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
