Mom 👧🏻👦🏻 Wife 💍 Radio host 📻 Jesus lover 🙌🏻 Shopping addict 👙 Dog mama ❤️ Wine drinker 🍷 Food snob🍦Collector of joyful moments ⭐️
Followers
96.5K
Following
1.3K
Total Posts
Engagement Rate
2.91%
Avg Likes
2,753
Avg Comments
Shannon Murphy runs a verified Food brand account with 96.5K followers on Instagram. Its posts sit across food and parenting. To date Shannon Murphy has posted 2,228 times, currently around 1 post a week. Typical posts draw 2,753 likes and 52 comments, putting engagement at 2.91%.
Cupcakeshannon has built an audience of 96.5K followers on Instagram over 2,228 posts as a Food account.
Cupcakeshannon's 2.91% engagement rate is in the top quarter (median: 0.75%) among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Posting frequency for Cupcakeshannon sits at about one post per week.
Estimated sponsored-post value
$980–$1,800
Based on 96.5K followers and a 2.91% engagement rate, a single sponsored post by Cupcakeshannon is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Parenting
| Metric | Cupcakeshannon | Cohort median |
|---|---|---|
| Engagement rate | 2.91% | 0.75% |
| Average likes | 2,753 | 177 |
| Average comments | 52 | 10 |
| Posts per week | 1.14 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Apr 23, 2026
Shannon Murphy is a verified food brand on Instagram, with 96.5K followers.
Shannon Murphy posts on Instagram as @cupcakeshannon.
Shannon Murphy has 96,511 followers on Instagram (96.5K) as of Apr 23, 2026.
Shannon Murphy's engagement rate is 2.91%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Shannon Murphy average 2,753 likes and 52 comments.
Shannon Murphy posts about 1 time per week on average.
Shannon Murphy is registered as a business account on Instagram and is verified.
Shannon Murphy is categorized as a food and parenting account in the InstME index, based on the profile's bio and Instagram category across 2,228 posts.
Yes. Shannon Murphy carries the blue verified badge on Instagram.
2,228
52
Posts / Week
1.14
Growth Score
58.2 / 100
Follower Ratio
72.4×
278.7K
Engagement
0.06%
A sponsored post from Shannon Murphy is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
