Leone and Vittoria’s mama and entrepreneur from Italy 🍕Founder @chiaraferragnibrand CEO of 💞 In elenco AGCOM
Followers
28M
Following
3.3K
Total Posts
Engagement Rate
1.58%
Avg Likes
439,536
Avg Comments
Chiara Ferragni is a verified Business creator based in Italy, with 28M followers on Instagram. Content spans business and beauty. To date Chiara Ferragni has posted 17,421 times, currently less than one post a week. Engagement runs at 1.58%, or about 439,536 likes and 2,615 comments per post.
Chiaraferragni shows up in the InstME index as a Business account, 28M followers, 17,421 posts.
Chiaraferragni has an engagement rate of 1.58%, which is above the median of 1.08% for Business accounts with over 1M followers, based on 575 accounts in the InstME index.
At one comment per 168 likes, the ratio points to an audience that mostly engages through likes.
On average, Chiaraferragni's video content earns 45.5K views.
Chiaraferragni currently publishes less than one post per week.
Chiaraferragni follows only 3,290 accounts while being followed by 28M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$150,000–$290,000
Based on 28M followers and a 1.58% engagement rate, a single sponsored post by Chiaraferragni is worth an estimated $150,000–$290,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators in Italy, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Beauty
| Metric | Chiaraferragni | Cohort median |
|---|---|---|
| Engagement rate | 1.58% | 1.08% |
| Average likes | 439,536 | 29,775 |
| Average comments | 2,615 | 402 |
| Posts per week | 0.07 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Chiaraferragni | Cohort median |
|---|---|---|
| Engagement rate | 1.58% | 0.54% |
| Average likes | 439,536 | 15,578 |
| Average comments | 2,615 | 204 |
| Posts per week | 0.07 | 1.3 |
Median values from 97 accounts in Italy with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Chiara Ferragni is a verified business creator based in Italy on Instagram, with 28M followers.
Chiara Ferragni posts on Instagram as @chiaraferragni.
Chiara Ferragni has 28,000,000 followers on Instagram (28M) as of Apr 9, 2026.
Chiara Ferragni's engagement rate is 1.58%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Chiara Ferragni average 439,536 likes and 2,615 comments.
Chiara Ferragni posts less than once a week on average.
Chiara Ferragni is registered as a creator account on Instagram and is verified.
Chiara Ferragni is categorized as a business and beauty account in the InstME index, based on the profile's bio and Instagram category across 17,421 posts.
Chiara Ferragni's profile places the account in Italy. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
17,421
2,615
Avg Views
45,543
Posts / Week
0.07
Growth Score
31.6 / 100
Engagement
0.15%
Yes. Chiara Ferragni carries the blue verified badge on Instagram.
A sponsored post from Chiara Ferragni is estimated at $150,000 to $290,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
