Founder of @blakebrownbeauty 💇♀️ 👼🏼 & 🍸
Followers
41.5M
Following
724
Total Posts
Engagement Rate
1.01%
Avg Likes
418,561
Avg Comments
Reaching 41.5M followers on Instagram, Blake Lively is a verified Business creator. Blake Lively has shared 241 posts to date, currently less than one post a week. Posts average 418,561 likes and 16 comments, an engagement rate of 1.01%.
Blakelively operates a Business account on Instagram, pairing 41.5M followers with 241 posts.
Blakelively records a 1.01% engagement rate, below the median of 1.08% for the 575 Business accounts with over 1M followers tracked in the InstME index.
The audience comments once per 27,004 likes on average, an audience that mostly engages through likes.
Blakelively currently publishes less than one post per week.
InstME estimates 0% of Blakelively's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Blakelively keeps its following list short (724) relative to 41.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$150,000–$270,000
Based on 41.5M followers and a 1.01% engagement rate, a single sponsored post by Blakelively is worth an estimated $150,000–$270,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Blakelively | Cohort median |
|---|---|---|
| Engagement rate | 1.01% | 1.08% |
| Average likes | 418,561 | 29,775 |
| Average comments | 16 | 402 |
| Posts per week | 0.31 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Blake Lively is a verified business creator on Instagram, with 41.5M followers.
Blake Lively posts on Instagram as @blakelively.
Blake Lively has 41,530,125 followers on Instagram (41.5M) as of Apr 27, 2026.
Blake Lively's engagement rate is 1.01%, calculated from average likes and comments per post relative to followers. That is below the median of 1.08% for Business accounts with over 1M followers in the InstME index.
Posts by Blake Lively average 418,561 likes and 16 comments.
Blake Lively posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Blake Lively's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Blake Lively is registered as a creator account on Instagram and is verified.
Blake Lively is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 241 posts.
241
16
Posts / Week
0.31
Growth Score
20.2 / 100
Audience Score
100 / 100
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Engagement
0.04%
Yes. Blake Lively carries the blue verified badge on Instagram.
A sponsored post from Blake Lively is estimated at $150,000 to $270,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
