CEO @playnetworkafr Lifestyle Entrepreneur Filmmaker Biomedical Scientist Health Economist BSc, MSc
Followers
213.1K
Following
115
Total Posts
Engagement Rate
0.71%
Avg Likes
1,447
Avg Comments
Charles Okpaleke, OON is a verified Business brand. The account has built 213.1K followers on Instagram. Its posts sit across business and fashion. Charles Okpaleke, OON has shared 619 posts to date, currently less than one post a week. Posts average 1,447 likes and 60 comments, an engagement rate of 0.71%.
Charlesofplay has built an audience of 213.1K followers on Instagram over 619 posts as a Business account.
Among 1,742 Business accounts with 100K–1M followers in the InstME index, Charlesofplay's 0.71% engagement rate comes in below the median of 1.25%.
Followers weigh in with a comment about every 24 likes, a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 115 others against 213.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$750–$1,400
Based on 213.1K followers and a 0.71% engagement rate, a single sponsored post by Charlesofplay is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Fashion
| Metric | Charlesofplay | Cohort median |
|---|---|---|
| Engagement rate | 0.71% | 1.25% |
| Average likes | 1,447 | 2,990 |
| Average comments | 60 | 92 |
| Posts per week | 0.06 | 0.39 |
Median values from 1,742 Business accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Charles Okpaleke, OON is a verified business brand on Instagram, with 213.1K followers.
Charles Okpaleke, OON posts on Instagram as @charlesofplay.
Charles Okpaleke, OON has 213,073 followers on Instagram (213.1K) as of Jul 10, 2026.
Charles Okpaleke, OON's engagement rate is 0.71%, calculated from average likes and comments per post relative to followers. That is below the median of 1.25% for Business accounts with 100K–1M followers in the InstME index.
Posts by Charles Okpaleke, OON average 1,447 likes and 60 comments.
Charles Okpaleke, OON posts less than once a week on average.
Charles Okpaleke, OON is registered as a business account on Instagram and is verified.
Charles Okpaleke, OON is categorized as a business and fashion account in the InstME index, based on the profile's bio and Instagram category across 619 posts.
619
60
Posts / Week
0.06
Growth Score
14.2 / 100
Follower Ratio
1852.8×
Engagement
0.05%
Yes. Charles Okpaleke, OON carries the blue verified badge on Instagram.
A sponsored post from Charles Okpaleke, OON is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
