👑 Cleaning enthusiast and fun-loving Home Hacks Queen! 🏅 #4 on Forbes Home Improvement Creators 💌
Carolina McCauley is a verified Home & DIY brand, with 3.3M followers on Instagram. The account has published 3,378 posts, currently around 6 posts a week. Typical posts draw 3 likes and 370 comments, putting engagement at 0.01%.
Carolina.mccauley shows up in the InstME index as a Home & DIY account, 3.3M followers, 3,378 posts.
For Home & DIY accounts with over 1M followers, Carolina.mccauley's 0.01% engagement rate is in the bottom quarter (median: 0.38%), a read from 110 accounts in the InstME index.
Over recent weeks, Carolina.mccauley has published about 6 posts per week.
Carolina.mccauley follows only 429 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$21,000
Based on 3.3M followers and a 0.01% engagement rate, a single sponsored post by Carolina.mccauley is worth an estimated $12,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Carolina.mccauley | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.38% |
| Average likes | 3 | 13,700 |
| Average comments | 370 | 139 |
| Posts per week | 6.45 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Carolina McCauley is a verified home & diy brand on Instagram, with 3.3M followers.
Carolina McCauley posts on Instagram as @carolina.mccauley.
Carolina McCauley has 3,305,466 followers on Instagram (3.3M) as of Sep 9, 2026.
Carolina McCauley's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Carolina McCauley average 3 likes and 370 comments.
Carolina McCauley posts about 6 times per week on average.
Carolina McCauley is registered as a business account on Instagram and is verified.
Carolina McCauley is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,378 posts.
Yes. Carolina McCauley carries the blue verified badge on Instagram.
Avg Comments
370
Engagement
0.38%
A sponsored post from Carolina McCauley is estimated at $12,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
