Carolina McCauley is a verified Home & DIY brand, with 3.3M followers on Instagram. The account has published 3,378 posts, currently around 6 posts a week. Typical posts draw 3 likes and 370 comments, putting engagement at 0.01%.
Carolina.mccauley shows up in the InstME index as a Home & DIY account, 3.3M followers, 3,378 posts.
For Home & DIY accounts with over 1M followers, Carolina.mccauley's 0.01% engagement rate is in the bottom quarter (median: 0.38%), a read from 110 accounts in the InstME index.
Over recent weeks, Carolina.mccauley has published about 6 posts per week.
Carolina.mccauley follows only 429 accounts while being followed by 3.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$12,000–$21,000
Based on 3.3M followers and a 0.01% engagement rate, a single sponsored post by Carolina.mccauley is worth an estimated $12,000–$21,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Carolina.mccauley | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.38% |
| Average likes | 3 | 13,700 |
| Average comments | 370 | 139 |
| Posts per week | 6.45 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Carolina McCauley is a verified home & diy brand on Instagram, with 3.3M followers.
Carolina McCauley posts on Instagram as @carolina.mccauley.
Carolina McCauley has 3,305,466 followers on Instagram (3.3M) as of Sep 9, 2026.
Carolina McCauley's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by Carolina McCauley average 3 likes and 370 comments.
Carolina McCauley posts about 6 times per week on average.
Carolina McCauley is registered as a business account on Instagram and is verified.
👑 Cleaning enthusiast and fun-loving Home Hacks Queen! 🏅 #4 on Forbes Home Improvement Creators 💌
Total Posts
3,378
Avg Comments
370
Engagement
0.03%
Carolina McCauley is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,378 posts.
Yes. Carolina McCauley carries the blue verified badge on Instagram.
A sponsored post from Carolina McCauley is estimated at $12,000 to $21,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
