Travel news, tips and City Guides that make you feel like a local wherever you land. There’s more to see. 👀 From .
Followers
105.5K
Following
294
Total Posts
Engagement Rate
1.48%
Avg Likes
1,531
Avg Comments
By The Way runs a verified Travel brand account with 105.5K followers on Instagram. By The Way has shared 3,473 posts to date, currently around 6 posts a week. Typical posts draw 1,531 likes and 34 comments, putting engagement at 1.48%.
As a Travel account, Bytheway reaches 105.5K followers on Instagram across 3,473 published posts.
Among 977 Travel accounts with 100K–1M followers in the InstME index, Bytheway's 1.48% engagement rate comes in above the median of 0.92%.
The comment-to-like ratio works out to one comment per 46 likes, pointing to a healthy amount of conversation.
Recent posting activity averages about 6 posts per week.
The account follows just 294 others against 105.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$550–$1,000
Based on 105.5K followers and a 1.48% engagement rate, a single sponsored post by Bytheway is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
| Metric | Bytheway | Cohort median |
|---|---|---|
| Engagement rate | 1.48% | 0.92% |
| Average likes | 1,531 | 1,974 |
| Average comments | 34 | 53 |
| Posts per week | 6.12 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
By The Way is a verified travel brand on Instagram, with 105.5K followers.
By The Way posts on Instagram as @bytheway.
By The Way has 105,481 followers on Instagram (105.5K) as of Jul 15, 2026.
By The Way's engagement rate is 1.48%, calculated from average likes and comments per post relative to followers. That is above the median of 0.92% for Travel accounts with 100K–1M followers in the InstME index.
Posts by By The Way average 1,531 likes and 34 comments.
By The Way posts about 6 times per week on average.
By The Way is registered as a business account on Instagram and is verified.
By The Way is categorized as a travel account in the InstME index, based on the profile's bio and Instagram category across 3,473 posts.
Yes. By The Way carries the blue verified badge on Instagram.
3,473
34
Posts / Week
6.12
Growth Score
29.6 / 100
Follower Ratio
358.8×
Engagement
0%
A sponsored post from By The Way is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
