We are the Led By Her lifestyle destination, committed to inclusivity and the joy of self-expression.
Followers
305K
Following
467
Total Posts
Engagement Rate
0.1%
Avg Likes
296
Avg Comments
AW LAB is a verified Travel brand. The account has built 305K followers on Instagram. Its posts sit across travel and lifestyle. The account has published 11,439 posts, currently around 7 posts a week. Typical posts draw 296 likes and 6 comments, putting engagement at 0.1%.
Awlab is a Travel account on Instagram with 305K followers and 11,439 published posts.
Compared with 977 other Travel accounts with 100K–1M followers in the InstME index, Awlab's 0.1% engagement rate is in the bottom quarter (median: 0.92%).
The comment-to-like ratio works out to one comment per 53 likes, pointing to a healthy amount of conversation.
Posting frequency for Awlab sits at about 7 posts per week, more than one per day.
With 305K followers but only 467 accounts followed back, Awlab shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,000
Based on 305K followers and a 0.1% engagement rate, a single sponsored post by Awlab is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Lifestyle
| Metric | Awlab | Cohort median |
|---|---|---|
| Engagement rate | 0.1% | 0.92% |
| Average likes | 296 | 1,974 |
| Average comments | 6 | 53 |
| Posts per week | 7.12 | 0.73 |
Median values from 977 Travel accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
AW LAB is a verified travel brand on Instagram, with 305K followers.
AW LAB posts on Instagram as @awlab.
AW LAB has 305,005 followers on Instagram (305K) as of Jul 12, 2026.
AW LAB's engagement rate is 0.1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.92%) for Travel accounts with 100K–1M followers in the InstME index.
Posts by AW LAB average 296 likes and 6 comments.
AW LAB posts about 7 times per week on average.
AW LAB is registered as a business account on Instagram and is verified.
AW LAB is categorized as a travel and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 11,439 posts.
Yes. AW LAB carries the blue verified badge on Instagram.
A sponsored post from AW LAB is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
11,439
6
Posts / Week
7.12
Growth Score
2 / 100
Follower Ratio
653.1×
Engagement
0.1%
