#GirlDad. Husband. 14-year NBA vet. @washwizards analyst, college basketball analyst. UNC alum. creator
Followers
81.8K
Following
3.2K
Total Posts
Engagement Rate
23.66%
Avg Likes
18,428
Avg Comments
On Instagram, Brendan Haywood is a verified Sports creator with an audience of 81.8K. Content spans sports and lifestyle. To date Brendan Haywood has posted 1,839 times, currently less than one post a week. Posts average 18,428 likes and 920 comments, an engagement rate of 23.66%.
Bwood_33 operates a Sports account on Instagram, pairing 81.8K followers with 1,839 posts.
Against 736 Sports accounts with 10K–100K followers in the InstME index, Bwood_33's 23.66% engagement rate lands in the top quarter (median: 2.56%).
The audience comments once per 20 likes on average, a healthy amount of conversation.
Over recent weeks, Bwood_33 has published less than one post per week.
Estimated sponsored-post value
$1,100–$2,100
Based on 81.8K followers and a 23.66% engagement rate, a single sponsored post by Bwood_33 is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Sports creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Sports
Secondary: Lifestyle
| Metric | Bwood_33 | Cohort median |
|---|---|---|
| Engagement rate | 23.66% | 2.56% |
| Average likes | 18,428 | 781 |
| Average comments | 920 | 19 |
| Posts per week | 0.46 | 0.66 |
Median values from 736 Sports accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Brendan Haywood is a verified sports creator on Instagram, with 81.8K followers.
Brendan Haywood posts on Instagram as @bwood_33.
Brendan Haywood has 81,761 followers on Instagram (81.8K) as of Jul 16, 2026.
Brendan Haywood's engagement rate is 23.66%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 2.56%) for Sports accounts with 10K–100K followers in the InstME index.
Posts by Brendan Haywood average 18,428 likes and 920 comments.
Brendan Haywood posts less than once a week on average.
Brendan Haywood is registered as a creator account on Instagram and is verified.
Brendan Haywood is categorized as a sports and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,839 posts.
Yes. Brendan Haywood carries the blue verified badge on Instagram.
1,839
920
Posts / Week
0.46
Growth Score
100 / 100
Follower Ratio
25.8×
Engagement
2.3%
A sponsored post from Brendan Haywood is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
