Burt's Bees is a verified business account. The account has built 636.8K followers on Instagram. To date Burt's Bees has posted 3,730 times, currently around 1 post a week. Typical posts draw 3,409 likes and 96 comments, putting engagement at 0.55%.
Counting 636.8K followers and 3,730 posts, Burtsbees sits in the InstME index as a business account.
On average, Burtsbees's posts earn 3,409 likes and 96 comments, about one interaction per 182 followers.
One comment lands for every 35 likes, which reads as a healthy amount of conversation.
Lately Burtsbees has been publishing about one post per week.
With 636.8K followers but only 1,102 accounts followed back, Burtsbees shows the ratio of a well-established account.
Estimated sponsored-post value
$2,200–$4,100
Based on 636.8K followers and a 0.55% engagement rate, a single sponsored post by Burtsbees is worth an estimated $2,200–$4,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Burtsbees | Cohort median |
|---|---|---|
| Engagement rate | 0.55% | 1.25% |
| Average likes | 3,409 | 2,985 |
| Average comments | 96 | 73 |
| Posts per week | 1.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Burt's Bees is a verified Instagram brand on Instagram, with 636.8K followers.
Burt's Bees posts on Instagram as @burtsbees.
Burt's Bees has 636,773 followers on Instagram (636.8K) as of Jul 10, 2026.
Burt's Bees's engagement rate is 0.55%, calculated from average likes and comments per post relative to followers.
Posts by Burt's Bees average 3,409 likes and 96 comments.
Burt's Bees posts about 1 time per week on average.
Burt's Bees is registered as a business account on Instagram and is verified.
Yes. Burt's Bees carries the blue verified badge on Instagram.
A sponsored post from Burt's Bees is estimated at $2,200 to $4,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,730
Avg Comments
96
Engagement
0.24%
