Bord Bia - Ireland's trade development & promotion body growing the success of Irish food, drink & horticulture #BordBia
Outreach This Creator For FreeFollowers
51.9K
Following
1.1K
Total Posts
Engagement Rate
0.06%
Avg Likes
29
Avg Comments
Bord Bia - Irish Food Board is a Food brand on Instagram based in Ireland, tracked in the InstME index with 51.9K followers. Bord Bia - Irish Food Board has shared 2,230 posts to date, currently around 4 posts a week. Typical posts draw 29 likes and 0 comments, putting engagement at 0.06%.
Bordbia is a Food account on Instagram with 51.9K followers and 2,230 published posts.
Benchmarked against 7,981 Food accounts with 10K–100K followers, Bordbia posts a 0.06% engagement rate that is in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 69 likes, an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
Estimated sponsored-post value
$180–$340
Based on 51.9K followers and a 0.06% engagement rate, a single sponsored post by Bordbia is worth an estimated $180–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in Ireland, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Bordbia | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 29 | 177 |
| Average comments | 0 | 10 |
| Posts per week | 3.52 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bordbia | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.1% |
| Average likes | 29 | 243 |
| Average comments | 0 | 11 |
| Posts per week | 3.52 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Bord Bia - Irish Food Board is a food brand based in Ireland on Instagram, with 51.9K followers.
Bord Bia - Irish Food Board posts on Instagram as @bordbia.
Bord Bia - Irish Food Board has 51,897 followers on Instagram (51.9K) as of Jul 11, 2026.
Bord Bia - Irish Food Board's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Bord Bia - Irish Food Board average 29 likes and 0 comments.
Bord Bia - Irish Food Board posts about 4 times per week on average.
Bord Bia - Irish Food Board is registered as a business account on Instagram.
Bord Bia - Irish Food Board is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 2,230 posts.
2,230
0
Posts / Week
3.52
Growth Score
1.2 / 100
Follower Ratio
48.2×
Engagement
0%
Bord Bia - Irish Food Board's profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Bord Bia - Irish Food Board is estimated at $180 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
