@
Brand
Bord Bia - Ireland's trade development & promotion body growing the success of Irish food, drink & horticulture #BordBia
sprout.link/bordbiaAudience
Browse top profilesFollowers
51.9K
Following
1.1K
Total Posts
Engagement & Performance
Engagement Rate
0.06%
Avg Likes
29
Avg Comments
What the numbers say about @bordbia
@bordbia is a Food account on Instagram with 51.9K followers and 2,230 published posts.
Compared with 2,352 other Food accounts with 10K–100K followers in the InstME index, @bordbia's 0.06% engagement rate is in the bottom quarter (median: 0.9%).
The comment-to-like ratio works out to one comment per 69 likes, pointing to an audience that mostly engages through likes.
Recent posting activity averages about 4 posts per week.
@bordbia vs similar accounts
| Metric | @bordbia | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.9% |
| Average likes | 29 | 206 |
| Average comments | 0 | 12 |
| Posts per week | 3.52 | 0.74 |
Median values from 2,352 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 11, 2026
How @bordbia's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @bordbia: (29 avg likes + 0 avg comments) ÷ 51,897 followers × 100 ≈ 0.06%.
Frequently asked questions about @bordbia
How many followers does @bordbia have?
@bordbia has 51,897 followers on Instagram (51.9K) as of Jul 11, 2026.
What is @bordbia's engagement rate?
@bordbia's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.9%) for Food accounts with 10K–100K followers in the InstME index.
How many likes does @bordbia average per post?
Posts by @bordbia average 29 likes and 0 comments.
How often does @bordbia post on Instagram?
@bordbia posts about 4 times per week on average.
Is @bordbia a business or creator account?
@bordbia is registered as a business account on Instagram.
