UK & Ireland’s no.1 white chocolate thanks to its delicious taste! 💙 Tag us or use #milkybarbakes for a chance to be featured🧑🍳
Followers
44.3K
Following
193
Total Posts
Engagement Rate
1.76%
Avg Likes
485
Avg Comments
Milkybar® is a verified business account based in Ireland, with 44.3K followers on Instagram. Milkybar® has shared 472 posts to date, currently less than one post a week. Posts average 485 likes and 294 comments, an engagement rate of 1.76%.
With 44.3K followers across 472 posts, Milkybaruki is one of the business accounts tracked in the InstME index.
For accounts with 10K–100K followers, Milkybaruki's 1.76% engagement rate reads as above the median in the InstME index.
For roughly every 2 likes there is one comment, an unusually discussion-heavy audience.
Over recent weeks, Milkybaruki has published less than one post per week.
InstME's audience-quality checks score Milkybaruki at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Milkybaruki keeps its following list short (193) relative to 44.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$270–$510
Based on 44.3K followers and a 1.76% engagement rate, a single sponsored post by Milkybaruki is worth an estimated $270–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Milkybaruki | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 1.45% |
| Average likes | 485 | 339 |
| Average comments | 294 | 18 |
| Posts per week | 0.18 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Milkybaruki | Cohort median |
|---|---|---|
| Engagement rate | 1.76% | 1.1% |
| Average likes | 485 | 243 |
| Average comments | 294 | 11 |
| Posts per week | 0.18 | 0.84 |
Median values from 207 accounts in Ireland with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Milkybar® is a verified Instagram brand based in Ireland on Instagram, with 44.3K followers.
Milkybar® posts on Instagram as @milkybaruki.
Milkybar® has 44,343 followers on Instagram (44.3K) as of Jul 16, 2026.
Milkybar®'s engagement rate is 1.76%, calculated from average likes and comments per post relative to followers.
Posts by Milkybar® average 485 likes and 294 comments.
Milkybar® posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Milkybar®'s followers are low-quality or inactive, giving an audience-quality score of 100/100.
Milkybar® is registered as a business account on Instagram and is verified.
Milkybar®'s profile places the account in Ireland. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
472
294
Posts / Week
0.18
Growth Score
35.2 / 100
ER Rank
Top 43%
Engagement
0.17%
Yes. Milkybar® carries the blue verified badge on Instagram.
A sponsored post from Milkybar® is estimated at $270 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
