Welcome to BMW M – THE ULTIMATE DRIVING MACHINE on IG; BMW M CEO: . Share your photos using .
Followers
11M
Following
115
Total Posts
Engagement Rate
0.45%
Avg Likes
48,016
Avg Comments
BMW M GmbH is a verified Automotive brand. The account has built 11M followers on Instagram. Content spans automotive and business. The account has published 7,420 posts, currently around 3 posts a week. Engagement runs at 0.45%, or about 48,016 likes and 1,001 comments per post.
Bmwm is an Automotive account on Instagram with 11M followers and 7,420 published posts.
Benchmarked against 286 Automotive accounts with over 1M followers, Bmwm posts a 0.45% engagement rate that is below the median of 0.76%.
Followers weigh in with a comment about every 48 likes, a healthy amount of conversation.
Posting frequency for Bmwm sits at about 3 posts per week.
With 11M followers but only 115 accounts followed back, Bmwm shows the ratio of a well-established account.
Estimated sponsored-post value
$38,000–$71,000
Based on 11M followers and a 0.45% engagement rate, a single sponsored post by Bmwm is worth an estimated $38,000–$71,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Business
| Metric | Bmwm | Cohort median |
|---|---|---|
| Engagement rate | 0.45% | 0.76% |
| Average likes | 48,016 | 16,549 |
| Average comments | 1,001 | 231 |
| Posts per week | 3.14 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
BMW M GmbH is a verified automotive brand on Instagram, with 11M followers.
BMW M GmbH posts on Instagram as @bmwm.
BMW M GmbH has 10,952,564 followers on Instagram (11M) as of Jul 9, 2026.
BMW M GmbH's engagement rate is 0.45%, calculated from average likes and comments per post relative to followers. That is below the median of 0.76% for Automotive accounts with over 1M followers in the InstME index.
Posts by BMW M GmbH average 48,016 likes and 1,001 comments.
BMW M GmbH posts about 3 times per week on average.
BMW M GmbH is registered as a business account on Instagram and is verified.
BMW M GmbH is categorized as an automotive and business account in the InstME index, based on the profile's bio and Instagram category across 7,420 posts.
Yes. BMW M GmbH carries the blue verified badge on Instagram.
7,420
1,001
Posts / Week
3.14
Growth Score
9 / 100
Follower Ratio
95239.7×
Engagement
0.67%
A sponsored post from BMW M GmbH is estimated at $38,000 to $71,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
