Mobility for all. Experience the joy of movement anywhere. Share your mobility moments with #Toyotagram
Followers
9.9M
Following
88
Total Posts
Engagement Rate
0.14%
Avg Likes
13,775
Avg Comments
Reaching 9.9M followers on Instagram, Toyota is a verified business account. To date Toyota has posted 3,433 times, currently less than one post a week. Typical posts draw 13,775 likes and 267 comments, putting engagement at 0.14%.
Toyota operates a business account on Instagram, pairing 9.9M followers with 3,433 posts.
Typical engagement for Toyota runs to 13,775 likes and 267 comments a post, one interaction per 707 followers.
The audience comments once per 52 likes on average, a healthy amount of conversation.
In recent weeks Toyota has kept to less than one post per week.
Toyota scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Toyota keeps its following list short (88) relative to 9.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$35,000–$65,000
Based on 9.9M followers and a 0.14% engagement rate, a single sponsored post by Toyota is worth an estimated $35,000–$65,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Toyota | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 13,775 | 25,711 |
| Average comments | 267 | 376 |
| Posts per week | 0.29 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Toyota is a verified Instagram brand on Instagram, with 9.9M followers.
Toyota has 9,923,181 followers on Instagram (9.9M) as of Jul 9, 2026.
Toyota's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Toyota average 13,775 likes and 267 comments.
Toyota posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Toyota's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Toyota is registered as a business account on Instagram and is verified.
Yes. Toyota carries the blue verified badge on Instagram.
A sponsored post from Toyota is estimated at $35,000 to $65,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,433
267
Posts / Week
0.29
Growth Score
2.8 / 100
Audience Score
100 / 100
Engagement
0.88%
