The first word in business news.
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6.2M
Following
181
Total Posts
Engagement Rate
0.05%
Avg Likes
2,971
Avg Comments
Bloomberg Business is a verified Business brand on Instagram, tracked in the InstME index with 6.2M followers. The account has published 21,701 posts, currently around 84 posts a week. Posts average 2,971 likes and 56 comments, an engagement rate of 0.05%.
As a Business account, Bloombergbusiness reaches 6.2M followers on Instagram across 21,701 published posts.
Among 575 Business accounts with over 1M followers in the InstME index, Bloombergbusiness's 0.05% engagement rate comes in in the bottom quarter (median: 1.08%).
Followers weigh in with a comment about every 53 likes, a healthy amount of conversation.
Recent posting activity averages about 84 posts per week, more than one per day.
The account follows just 181 others against 6.2M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$22,000–$41,000
Based on 6.2M followers and a 0.05% engagement rate, a single sponsored post by Bloombergbusiness is worth an estimated $22,000–$41,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
| Metric | Bloombergbusiness | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 1.08% |
| Average likes | 2,971 | 29,775 |
| Average comments | 56 | 402 |
| Posts per week | 84 | 0.47 |
Median values from 575 Business accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Bloomberg Business is a verified business brand on Instagram, with 6.2M followers.
Bloomberg Business posts on Instagram as @bloombergbusiness.
Bloomberg Business has 6,230,942 followers on Instagram (6.2M) as of Apr 23, 2026.
Bloomberg Business's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.08%) for Business accounts with over 1M followers in the InstME index.
Posts by Bloomberg Business average 2,971 likes and 56 comments.
Bloomberg Business posts about 84 times per week on average.
Bloomberg Business is registered as a business account on Instagram and is verified.
Bloomberg Business is categorized as a business account in the InstME index, based on the profile's bio and Instagram category across 21,701 posts.
21,701
56
Posts / Week
84
Growth Score
1 / 100
Follower Ratio
34425.1×
Engagement
0.66%
Yes. Bloomberg Business carries the blue verified badge on Instagram.
A sponsored post from Bloomberg Business is estimated at $22,000 to $41,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
