World’s Leading Blockchain Ecosystem and Digital Asset Exchange. Support: @helpdesk_binance
Followers
4.9M
Following
101
Total Posts
Engagement Rate
0.07%
Avg Likes
2,952
Avg Comments
Binance is a verified business account, with 4.9M followers on Instagram. To date Binance has posted 2,694 times, currently less than one post a week. Posts average 2,952 likes and 262 comments, an engagement rate of 0.07%.
With 4.9M followers across 2,694 posts, Binance is one of the business accounts tracked in the InstME index.
Binance's posts draw around 2,952 likes and 262 comments each, close to one interaction for every 1,510 followers.
For roughly every 11 likes there is one comment, an unusually discussion-heavy audience.
Binance currently publishes less than one post per week.
InstME estimates 10% of Binance's followers are low-quality or inactive, for an audience-quality score of 88/100, a strong signal of genuine reach.
Binance keeps its following list short (101) relative to 4.9M followers, as established creators and brands tend to.
Estimated sponsored-post value
$17,000–$32,000
Based on 4.9M followers and a 0.07% engagement rate, a single sponsored post by Binance is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Binance | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.02% |
| Average likes | 2,952 | 25,711 |
| Average comments | 262 | 376 |
| Posts per week | 0.62 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Apr 23, 2026
Binance is a verified Instagram brand on Instagram, with 4.9M followers.
Binance has 4,854,392 followers on Instagram (4.9M) as of Apr 23, 2026.
Binance's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Binance average 2,952 likes and 262 comments.
Binance posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Binance's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Binance is registered as a business account on Instagram and is verified.
Yes. Binance carries the blue verified badge on Instagram.
A sponsored post from Binance is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,694
262
Posts / Week
0.62
Growth Score
1.4 / 100
Audience Score
88 / 100
Engagement
0.1%
