$ send $ spend $ save $ invest $ Prepaid debit cards issued by Sutton Bank, Member FDIC Disclosures: cash.app/legal/us/en-us/sm
Followers
2.4M
Following
8
Total Posts
Engagement Rate
0.14%
Avg Likes
2,982
Avg Comments
Cash App is a verified business account, with 2.4M followers on Instagram. To date Cash App has posted 783 times, currently around 2 posts a week. Posts average 2,982 likes and 264 comments, an engagement rate of 0.14%.
Cashapp operates a business account on Instagram, pairing 2.4M followers with 783 posts.
Typical engagement for Cashapp runs to 2,982 likes and 264 comments a post, one interaction per 740 followers.
The audience comments once per 11 likes on average, an unusually discussion-heavy audience.
Cashapp keeps a posting cadence of about 2 posts per week.
Cashapp keeps its following list short (8) relative to 2.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$8,400–$16,000
Based on 2.4M followers and a 0.14% engagement rate, a single sponsored post by Cashapp is worth an estimated $8,400–$16,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Cashapp | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 1.02% |
| Average likes | 2,982 | 25,711 |
| Average comments | 264 | 376 |
| Posts per week | 2 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Cash App is a verified Instagram brand on Instagram, with 2.4M followers.
Cash App posts on Instagram as @cashapp.
Cash App has 2,401,910 followers on Instagram (2.4M) as of Jul 9, 2026.
Cash App's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers.
Posts by Cash App average 2,982 likes and 264 comments.
Cash App posts about 2 times per week on average.
Cash App is registered as a business account on Instagram and is verified.
Yes. Cash App carries the blue verified badge on Instagram.
A sponsored post from Cash App is estimated at $8,400 to $16,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
783
264
Posts / Week
2
Growth Score
2.8 / 100
Follower Ratio
300238.8×
Engagement
1.48%
