building 5M women’s net-worth + self-worth✨ NYT bestseller/podcast: Financial Feminist 📌seattle | biz: 💸FREE $$ PLAN👇
Followers
2.3M
Following
7.1K
Total Posts
Engagement Rate
1.9%
Avg Likes
41,634
Avg Comments
Tori Dunlap — Money Expert is a verified business account. The account has built 2.3M followers on Instagram. To date Tori Dunlap — Money Expert has posted 4,630 times, currently less than one post a week. Engagement runs at 1.9%, or about 41,634 likes and 1,775 comments per post.
Herfirst100k is a business account whose 4,630 posts have grown a following of 2.3M on Instagram.
Across recent posts, Herfirst100k picks up 41,634 likes and 1,775 comments on average, one interaction per 53 followers.
The comment-to-like ratio works out to one comment per 23 likes, pointing to a healthy amount of conversation.
Herfirst100k's output runs to less than one post per week.
On audience quality, Herfirst100k lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
With 2.3M followers but only 7,105 accounts followed back, Herfirst100k shows the ratio of a well-established account.
Estimated sponsored-post value
$15,000–$28,000
Based on 2.3M followers and a 1.9% engagement rate, a single sponsored post by Herfirst100k is worth an estimated $15,000–$28,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Herfirst100k | Cohort median |
|---|---|---|
| Engagement rate | 1.9% | 1.02% |
| Average likes | 41,634 | 25,711 |
| Average comments | 1,775 | 376 |
| Posts per week | 0.06 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
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Last reviewed: Aug 26, 2026
Tori Dunlap — Money Expert is a verified Instagram brand on Instagram, with 2.3M followers.
Tori Dunlap — Money Expert posts on Instagram as @herfirst100k.
Tori Dunlap — Money Expert has 2,283,419 followers on Instagram (2.3M) as of Aug 26, 2026.
Tori Dunlap — Money Expert's engagement rate is 1.9%, calculated from average likes and comments per post relative to followers.
Posts by Tori Dunlap — Money Expert average 41,634 likes and 1,775 comments.
Tori Dunlap — Money Expert posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Tori Dunlap — Money Expert's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Tori Dunlap — Money Expert is registered as a business account on Instagram and is verified.
4,630
1,775
Posts / Week
0.06
Growth Score
38 / 100
Last Post
5 days ago
Engagement
0.77%
Yes. Tori Dunlap — Money Expert carries the blue verified badge on Instagram.
A sponsored post from Tori Dunlap — Money Expert is estimated at $15,000 to $28,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
