The Bill Simmons Podcast, @therewatchablespod, Book of Basketball, Celtics City, Music Box, Mr. McMahon, . RIP: Grantland, 30 for 30
Bill Simmons runs a verified Music creator account with 551.9K followers on Instagram. Content spans music and sports. To date Bill Simmons has posted 1,629 times, currently around 17 posts a week. Engagement runs at 0.54%, or about 2,798 likes and 195 comments per post.
As a Music account, Billsimmons reaches 551.9K followers on Instagram across 1,629 published posts.
Billsimmons's 0.54% engagement rate is in the bottom quarter (median: 1.76%) among Music accounts with 100K–1M followers, measured across 4,576 accounts in the InstME index.
Roughly one in 14 likes comes with a comment, an unusually discussion-heavy audience.
Billsimmons maintains a rhythm of about 17 posts per week, more than one per day.
Audience-quality analysis puts Billsimmons at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 437 others against 551.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,900–$3,600
Based on 551.9K followers and a 0.54% engagement rate, a single sponsored post by Billsimmons is worth an estimated $1,900–$3,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Billsimmons | Cohort median |
|---|---|---|
| Engagement rate | 0.54% | 1.76% |
| Average likes | 2,798 | 4,115 |
| Average comments | 195 | 114 |
| Posts per week | 16.8 | 0.48 |
Median values from 4,576 Music accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 8, 2026
Bill Simmons is a verified music creator on Instagram, with 551.9K followers.
Bill Simmons posts on Instagram as @billsimmons.
Bill Simmons has 551,935 followers on Instagram (551.9K) as of Aug 8, 2026.
Bill Simmons's engagement rate is 0.54%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.76%) for Music accounts with 100K–1M followers in the InstME index.
Posts by Bill Simmons average 2,798 likes and 195 comments.
Bill Simmons posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 0% of Bill Simmons's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Bill Simmons is registered as a creator account on Instagram and is verified.
Bill Simmons is categorized as a music and sports account in the InstME index, based on the profile's bio and Instagram category across 1,629 posts.
Total Posts
1,629
Avg Comments
195
More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Sports
1.6M
Engagement
1.04%
Yes. Bill Simmons carries the blue verified badge on Instagram.
A sponsored post from Bill Simmons is estimated at $1,900 to $3,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
