favorite playlist? album? podcast? yes 📌
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14.3M
Following
2.3K
Total Posts
Engagement Rate
0.66%
Avg Likes
92,931
Avg Comments
Reaching 14.3M followers on Instagram, Spotify is a verified business account based in Japan. Spotify has shared 8,367 posts to date, currently around 10 posts a week. Posts average 92,931 likes and 794 comments, an engagement rate of 0.66%.
On Instagram, Spotify runs a business account that has published 8,367 posts and gathered 14.3M followers.
Typical engagement for Spotify runs to 92,931 likes and 794 comments a post, one interaction per 152 followers.
The audience comments once per 117 likes on average, an audience that mostly engages through likes.
In recent weeks Spotify has kept to about 10 posts per week, more than one per day.
Spotify follows only 2,324 accounts while being followed by 14.3M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$50,000–$93,000
Based on 14.3M followers and a 0.66% engagement rate, a single sponsored post by Spotify is worth an estimated $50,000–$93,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Spotify | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.02% |
| Average likes | 92,931 | 25,711 |
| Average comments | 794 | 376 |
| Posts per week | 10.02 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Spotify | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.78% |
| Average likes | 92,931 | 42,664 |
| Average comments | 794 | 334 |
| Posts per week | 10.02 | 0.96 |
Median values from 51 accounts in Japan with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Spotify is a verified Instagram brand based in Japan on Instagram, with 14.3M followers.
Spotify has 14,276,624 followers on Instagram (14.3M) as of Jul 15, 2026.
Spotify's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers.
Posts by Spotify average 92,931 likes and 794 comments.
Spotify posts about 10 times per week on average.
Spotify is registered as a business account on Instagram and is verified.
Spotify's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Spotify carries the blue verified badge on Instagram.
A sponsored post from Spotify is estimated at $50,000 to $93,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
8,367
794
Posts / Week
10.02
Growth Score
13.2 / 100
Follower Ratio
6143.1×
Engagement
1.08%